The Create Unknown cover art

The Create Unknown

The Create Unknown

By: Unknown Media & Studio71
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 The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys. For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20PolicyUnknown Media, LLC & Studio71 Economics Leadership Management & Leadership Social Sciences
Episodes
  • The Secret to Creativity

    The Secret to Creativity
    Aug 22 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week, we’re asking a deceptively simple question: how should creators consume? We revisit the balance between watching, reading, and listening versus actually making. Is it possible to create without first consuming? Or does avoiding influence make your work stronger? Through stories of building a comedy library on Netflix DVDs, discovering hidden techniques in books, and even the ripple effect of early YouTube creators like AVGN, we explore why consumption in service of creation can be the most powerful tool of all. Along the way, we dive deep into the tricky territory of originality, subconscious influence, and the role of “craft” in any art form. Is originality just remixing what’s already there? And how do you know when you’re ready to stop studying and finally publish? Big thanks to our listeners and patrons for being here—we’ll see you next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 hr and 27 mins
  • Is Art Really a Job?

    Is Art Really a Job?
    Aug 8 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job? We kick off the episode by talking about the video that stopped Kevin in his tracks: “I tried to follow my passion for art, but now I'm 32 and unemployed” by Kamikaze Shortbus. That makes us wonder – what does it really mean to be an “artist,” and why does that label often feel so…uninspired? Next we explore the tension between being a “true” creative and working for someone else, and how Pierre Bernard from Conan O'Brien’s team walked that tightrope so seamlessly. Is it still your art if you're just executing someone else's vision? Or is it something else entirely? We also break down why creative skills are often undervalued, why some of the most artistically gifted people perform terribly in school, and why it’s so difficult to measure creativity compared to more quantitative talents. To round things out, Kevin shares his own experience with curbing his own passions, his paradoxical revolution against the corporate cubicle, and how he balances those two sides of his brain out to make something and MEAN something. If you're an artist, creative, or anyone who's felt conflicted about turning what you love into what you do, this one's for you. Big thanks to our listeners and patrons, Matt will be back soon! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    49 mins
  • Is Success Even Worth It?

    Is Success Even Worth It?
    Jul 25 2025
    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown Today’s episode dives into the uncomfortable cost of success, and the strange, often isolating lives it creates. We start with Paul Reubens, better known as Pee-wee Herman, and his calculated decision to fully disappear into his character. Why would someone abandon their identity just to stay famous? And, perhaps more importantly, what does that do to a person over time? From there, we look at other creatives caught between the ceaseless conflict between public persona and private self. Creatives like Larry David, for instance, who canceled a documentary about his real life the day before its release. Then we dive into a story that’s honestly a little hard to believe. We talk about how Dilbert became a global hit thanks to a forgotten letter, somebody’s death, and a traffic jam. Does success have anything to do with talent, or is it just…luck? Either way, success comes with its fair share of trade-offs. For today’s example, we explore just how much normalcy someone like Michael Jackson had to give up to even EXIST in public. And finally, we turn inward: can creators truly enjoy art the same way their audiences do? What happens when consuming becomes competing? And how do you know if you’re preparing too long before you finally hit “publish”? Big thanks to all our listeners and patrons for being here with us—we’ll see you next week. You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben Webster Editor: Spencer Vann "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 hr and 20 mins
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