The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You
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The Conversion Mirage: Why the Numbers You Trust Might Be Lying to You
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About this listen
Kyle and Reese break down one of the biggest blind spots in digital marketing: the data we take at face value. From Google Ads to Meta, most campaigns look great on paper — until you trace what those “conversions” actually mean. This episode unpacks how false confidence creeps in, how to connect your data properly, and what real performance looks like when the numbers finally tell the truth.
Chapters- (00:00:00) - How to Triple Revenue with AI-based Advertising
- (00:00:56) - Conversion Events: The Missing Piece
- (00:04:54) - How to Manage Cost per Conversion
- (00:09:11) - OpenTable vs. Jane: How to Track Conversions in Google
- (00:12:16) - How to Track & Manage Google Search Console, Google Analytics &
- (00:18:29) - How to Integrate Google & Meta with your Website
- (00:24:33) - How to Get More Admetrics from Your Website with Google Analytics
- (00:25:06) - How to Build Video Views Audiences
- (00:26:31) - How to Gain a Promotional Lead with Facebook or Google?
- (00:31:13) - Google Analytics, Search Console, and Conversion Tracking
- (00:33:06) - Local AI Show: Growing Smarter, Busier
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