We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leadership, argue for transparent rules, and offer a simple playbook to show up with credibility.

• authentic video outperforms synthetic content
• new AI browsers and Sora’s rapid video generation
• costs, hype, and the potential AI bubble
• real use cases that save time and money
• leaders using AI to amplify connection
• platforms moving to label and demonetize AI content
• Italy’s influencer rules and rising scams
• thought leader versus influencer clarified
• every business needs a public expert voice
• industries leading the shift: healthcare and finance
• trust framed as the new currency
• a practical starter playbook for B2B founders

We will find a guest next episode. That’s who we’re gonna do.

We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real outcomes in healthcare and beyond.

• recap of the Bentonville event and sponsor alignment
• portfolio impact stories and credibility in the room
• why thought leadership matters for founders and operators
• humility over hierarchy and fast collaboration
• exercises: talking logo and brand DNA
• moving from perfectionism to momentum
• LinkedIn strategy and audience focus
• plans for 6.0: live video creation and outside voices
• invite-only structure and community standards

If you do hear this episode and you’re interested in Content Crib 6.0, if we have spots open, DM myself or Chris on LinkedIn and we’ll get it figured out

We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels win trust.

• insurance friction driving direct pay adoption
• physician personal brand as job security and demand engine
• PCP shortages and the rise of concierge models
• transparent pricing versus opaque billing as core battleground
• AI and informed patients reshaping expectations
• social proof, reviews, and content guiding provider choice
• medical tourism for cost, access, and outcomes
• practical steps to become a transparent physician