This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing.

You'll hear how language from spammy marketing emails might be causing other professional communication (like legitimate requests) to sound weak and passive.

New insights into the contrast between search and social media behavior reveal fundamentally different mindsets, even though some may view all channels the same.

Employee advocacy is popular, but it can fall into the same one-way communication traps as other content.

Meanwhile, an extensive business trip yields disappointing results on content strategy, AI, and the human value in marketing.

Show notes with links - https://www.yourcontentbrief.com/giving-new-words-a-try-more-issues-with-ai/

This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do.

You'll hear how crisis communication and job searching reveal similar human patterns to many common content marketing challenges, including tired buzzwords, audience assumptions, and sticking to "the way it's always been done."

An awkward NFL sideline interview between a reporter and a coach becomes a lesson in how we fall into content traps: asking the same questions everyone else asks, doing things because "that's how it's done," and forgetting to consider what the audience actually wants to experience.

Finally, advice from Chris Do inspires some thought-provoking questions about whether the best content marketing advice comes from experts who are more successful than others.

Full show notes - https://www.yourcontentbrief.com/are-we-asking-the-right-questions-about-our-content/

There will be no new episode this week, but the next episode is scheduled for October 8th.