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The Content Brief

The Content Brief

By: Scott Murray
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About this listen

 The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative. Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops. A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together. Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time.2025 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Are We Asking the Right Questions About Our Content?

    Are We Asking the Right Questions About Our Content?
    Oct 8 2025

    This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do.

    You'll hear how crisis communication and job searching reveal similar human patterns to many common content marketing challenges, including tired buzzwords, audience assumptions, and sticking to "the way it's always been done."

    An awkward NFL sideline interview between a reporter and a coach becomes a lesson in how we fall into content traps: asking the same questions everyone else asks, doing things because "that's how it's done," and forgetting to consider what the audience actually wants to experience.

    Finally, advice from Chris Do inspires some thought-provoking questions about whether the best content marketing advice comes from experts who are more successful than others.

    Full show notes - https://www.yourcontentbrief.com/are-we-asking-the-right-questions-about-our-content/
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    54 mins
  • The Next Episode is October 8th

    The Next Episode is October 8th
    Sep 25 2025

    There will be no new episode this week, but the next episode is scheduled for October 8th.
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    1 min
  • Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?

    Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
    Sep 11 2025

    This week’s briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience.

    You’ll hear:

    • Phil Treagus Evans shares an “EMPATH Framework,” designed to go beyond avatars and one-dimensional demographic labels and build deeper, human connections.

    • Michael Maximoff shares a perspective that cold outreach doesn't work the way it did in 2010, and how to reframe it for your prospects and audience today.

    • With new research showing that listeners give new podcasts very little time to impress them, I'll share some mistakes to avoid at the start of an episode.

    This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing!

    Full show notes with links - https://www.yourcontentbrief.com/is-it-time-to-replace-funnels-customer-avatars-and-cold-outreach/
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    39 mins
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