How can B2B companies turn their leaders into one of their most powerful marketing and employer branding assets?

Host, Amy Woods, is joined by Ash Jones for a second time on the podcast. Ash is the founder of Great Influence and Great Leaders and in this episode Amy and Ash explore the growing trend of leadership visibility and personal branding for leaders within organizations on LinkedIn.

Ash shares the story of how Great Leaders began, almost by accident, after working with Booking.com, and how the results from that project inspired a new model for companies looking to activate their senior teams on LinkedIn.

This conversation dives into why helping leaders build a personal brand isn’t a risk but instead it’s a strategic advantage, and what it really takes to make it work inside complex businesses.

Find out:

• The moment Ash realised leadership visibility was the next evolution of personal branding
• Why big organizations like Booking.com and Sky are investing in leadership voices
• The measurable business impact of activating leaders on LinkedIn
• How to balance company messaging with authentic personal expression
• Why the fear of “they’ll get headhunted” is an outdated mindset
• How to help senior leaders find confidence, consistency and real influence online
• Ash’s advice for “cracking LinkedIn” and what most people get wrong

Important links & mentions:

• Blog post: https://www.content10x.com/343
• Ash on LinkedIn: https://www.linkedin.com/in/ash-jones-85363975/
• Great Influence: https://greatinfluence.com/
• Great Leaders: https://greatinfluence.com/leaders
• Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What types of content are B2B marketing leaders repurposing the most? Are they doing enough of it, and what’s holding them back?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans build on insights from 20 senior B2B marketing leaders interviewed on our sister show, B2B Content Strategist.

This time, Hayley interviews Amy to uncover the big themes that emerged around content repurposing and the future of B2B marketing.

Find out about:

• The most popular types of content to repurpose – from benchmark reports and white papers to webinars, podcasts, and panel discussions
• Why planning repurposing upfront delivers better results and avoids it becoming an afterthought
• The dangers of “checkbox repurposing” – and how to focus on quality and substance over volume
• How leading marketers are adapting to changing buyer journeys, new search behaviors, and the rise of AI-generated content
• The future of B2B content: authenticity, personalization, and why human voice and storytelling will matter more than ever

Important links & mentions:

• Hayley on LinkedIn: https://www.linkedin.com/in/hayleyevans888/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist: https://www.content10x.com/b2b-content-strategist/
• B2B Webinar Planning Playbook: https://www.content10x.com/webinar-guide/
• Creating and Repurposing B2B Research & Reports: https://www.content10x.com/330
• The Ultimate Guide to Impactful B2B Video Interviews: https://www.content10x.com/interview-guide/
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

• How B2B marketing teams are structured (and how they stay lean yet agile)
• Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
• What gets kept in-house vs outsourced and how it’s a balancing act
• The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

Important links & mentions:

• Blog post: https://www.content10x.com/341
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2
• Hayley on LinkedIn https://www.linkedin.com/in/hayleyevans888
• B2B Content Strategist Podcast: https://www.content10x.com/b2b-content-strategist/
• Episode 340 AI in B2B Marketing: What’s Working, What’s Failing, and What’s Next: https://www.content10x.com/340
• Content 10x: https://www.content10x.com/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter