A successful webinar starts with a smart plan.

In part two of our webinars miniseries, Amy Woods is joined again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to share how B2B marketers can plan webinars that deliver real value – and set the stage for repurposing afterwards. They cover everything from choosing a topic and format, to picking the right platform and setting goals that align with your wider content strategy.

It’s all about being clear on what your audience wants, and building from there.

Find out:

• How to set clear goals and pick a strong topic your audience will care about
• What to think about when choosing a format and platform
• Why good structure and flow matters just as much as the content
• How to keep your audience engaged during the webinar
• What to plan ahead of time to make things easier on the day

Important links & mentions:

• The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinars have been a favorite format in B2B content marketing for years – but why do they work so well?

In the first episode of our webinars miniseries, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to explore the benefits of webinars from both a strategic and practical point of view. Together, they break down seven clear reasons why webinars are still such an effective format for lead generation, relationship building, and content creation.

Find out:

• Why webinars are great for lead generation and audience engagement
• How they build trust and support thought leadership
• Why they're perfect for repurposing into lots of other content
• The benefits of webinars compared to in-person events
• What kind of data and insights they offer to help improve future content

Important links & mentions:

• The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/
• Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/
• Expert Interviews Miniseries https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared/
• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/
• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Webinars continue to be one of the most trusted and effective tools in B2B marketing – and in this episode, we’re highlighting why.

Ahead of our upcoming webinar miniseries, Amy Woods brings together insights from guests on our sister podcast, B2B Content Strategist, who all had one thing in common: they believe webinars are worth the effort. From the importance of compelling titles to choosing the right platform and repurposing every session into lasting content, you’ll hear real-life examples of how B2B marketers are using webinars to drive results and build long-term value.

Find out:

• Why webinars remain a core part of B2B marketing strategies
• What smart marketers are doing to get the most value from each session
• How to think beyond the live event and into long-term content opportunities
• Tips on repurposing webinar content to reach different audiences
• What makes webinars more than just a one-off event

Important links & mentions:

• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter