Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm without the overwhelm.

Is conference season overwhelming or just a waste of time?

If you’re not sure what you’re getting out of the events you attend, you’re not alone. In this episode of The Bissett Bullet, we show you how to turn any accounting conference into a worthwhile, commercially focused trip.

Part 1: Conferences Without Direction

Accounting conferences are bigger, busier, and more frequent than ever. But too many firms attend without a clear purpose, just grabbing merch, sitting in a few sessions, and going home unchanged. Without a plan, it’s easy to walk away no better off than when you arrived.

Part 2: Make Every Conference Count

I walk you through three practical steps to ensure your next conference delivers value. First, set a commercial objective - one sentence that defines success. Second, pre-arrange meetings before you arrive, so your time is maximised. Third, focus on three key takeaways you want to bring home. That’s how you cut through the noise and make your attendance worthwhile.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

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4impactdata is an AI-powered platform that helps firms move beyond historical reporting by delivering clear, actionable next steps for your advisory team so that you can provide more value to clients without the guesswork of dashboards. To book a conversation or demo, or to join the 10X Advisory Cohort with resources from Martin, along with 10% off your first year’s subscription, visit 4impactdata.com

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ProNation is a global community for accountants and bookkeepers that gives you peer-to-peer support, expert guidance, and proven strategies to run a more profitable, efficient, and impactful firm. Led by Will Farnell, Lucy Cohen, and Martin Bissett, it helps practices of all sizes grow with confidence and better serve their clients.

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In association with CPA Trendlines