This episode is sponsored-in-part by Maddie's Fund.

In Part 2 of this dynamic webinar, Brian Kortis of Neighborhood Cats returns to guide us through the nuts and bolts of implementing a targeted TNR program. If Part 1 was the "why," this episode is the "how." Learn how to identify where to focus your resources using data such as shelter intake, complaint calls, and community insights. Brian explains how to structure your outreach—from yard signs to door knocking—and how to overcome challenges like uncooperative caretakers or underestimated cat populations.

Through real-world case studies and expert recommendations, you'll understand the importance of spatial continuity, microtargeting, and setting achievable sterilization goals, even when resources are tight. You'll also explore tools for measuring program success—whether you're tracking shelter intake, complaint reduction, or cat population decline through on-the-ground censuses.

Whether you're targeting an entire city or a single block, this episode equips you with strategic tools to design and execute efficient, high-impact TNR campaigns.

Press Play Now For:

• How to use data to pinpoint high-need areas
• Estimating cat populations using human-to-cat ratios
• Outreach methods that work: flyers, billboards, boots on the ground
• Who should do the trapping—and why you can't always rely on caretakers
• The importance of measuring results and how to adapt on the fly
• A new frontier: Microtargeting based on real-time shelter data

Resources Mentioned:

• Neighborhood Cats (https://www.neighborhoodcats.org/)
• Additional Training (https://www.communitycatspodcast.com/conferences-and-events/)

Sponsor Links:

• Maddie's Fund (https://www.communitycatspodcast.com/maddies643)

Follow & Review

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select "Ratings and Reviews" and "Write a Review" then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

This episode is sponsored-in-part by Maddie's Fund.

In Part 1 of this two-part webinar, Bryan Kortis, National Programs Director for Neighborhood Cats, breaks down the power of targeted TNR (Trap-Neuter-Return) and why it's essential for managing community cat populations effectively. Hosted in partnership with the Community Cats Podcast, this episode dives deep into the theory behind concentrating resources in high-need areas and why traditional, scattered approaches often fall short. Using real-world case studies and expert insight, Bryan illustrates how geographic targeting, colony-level focus, and an understanding of carrying capacity and the vacuum effect can dramatically increase the impact of your spay/neuter efforts.

You'll also discover how strategic targeting has successfully transformed neighborhoods from overrun to manageable, with results that include reduced shelter intake, lower euthanasia rates, and fewer cat complaints. If your organization has limited resources and big goals, this session is your roadmap to making the most of every dollar—and every surgery.

Whether you're running a spay/neuter clinic, a grassroots rescue, or a municipal program, Bryan offers scalable advice that adapts to any community size. Learn how to prioritize, structure, and execute a targeted TNR program for maximum effect.

Press Play Now For:

• Why targeting is essential when resources are limited
• The concept of carrying capacity and why colonies don't explode endlessly
• How the vacuum effect can undo your hard work—and how to prevent it
• The difference between colony-level and community-level targeting
• Case studies from New York, Tampa Bay, and Newburyport

Resources Mentioned:

• Neighborhood Cats (https://www.neighborhoodcats.org/)
• Additional Training (https://www.communitycatspodcast.com/conferences-and-events/)

Sponsor Links:

• Maddie's Fund (https://www.communitycatspodcast.com/maddies642)

Follow & Review

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts(https://podcasts.apple.com/us/podcast/the-community-cats-podcast/id1125752101?mt=2). Select "Ratings and Reviews" and "Write a Review" then share a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.