The Common Enemy – Branding, Psychology & Storytelling
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The Common Enemy – Branding, Psychology & Storytelling
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About this listen
Episode: The Common Enemy – Branding, Psychology & Storytelling
Is a strong brand story missing a villain? In this episode, our two contrasting hosts – the sharp strategist and the intuitive psychologist – dive into the provocative idea that creating a common enemy can unite audiences and supercharge your message.
💥 From classic advertising tactics to modern personal brands, we explore:
- Why humans bond more easily over shared opposition
- Historical and modern examples of “us vs. them” in branding
- The psychological roots of tribalism and how marketers use it
- Ethical concerns: When does positioning become manipulation?
- How small and medium businesses can use this subtly and wisely
🔍 Whether you're building a brand, writing copy, or shaping a personal narrative – this episode will change the way you think about storytelling and influence.
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