In this enlightening episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with publishing veteran Karen Strauss, founder of Hybrid Global Publishing. With decades of experience in traditional and independent publishing, Karen shares how writing a book can be one of the most powerful tools for amplifying your voice, building credibility, and creating lasting impact.

Karen recounts her personal journey from the traditional publishing giants to launching her own company with a mission to help underrepresented voices be heard. She emphasizes that a book is more than a product—it's a platform that provides gravitas, visibility, and opportunity, especially for coaches, entrepreneurs, and thought leaders.

Listeners will gain practical insight into the three publishing paths—traditional, self-publishing, and hybrid—and learn what happens after the manuscript is complete. Karen also breaks down how to build a book launch team, why purpose must drive your writing, and the critical role marketing plays in a book’s success. The discussion even touches on AI’s role in the publishing process and the surprising resilience of print books in the digital age.

Whether you're contemplating your first book or want to improve your publishing strategy, this episode delivers essential wisdom, clarity, and inspiration.

Watch the full episode here: https://thecoachingedgepodcast.com/how-publishing-a-book-can-transform-your-life-and-business/

In this episode of The Coaching Edge Podcast, hosts Erwin de Grave and Dr. Steve Jeffs sit down with Laura West, founder of Joyful Business, to explore what it takes to build a flourishing coaching practice in a low-trust, high-uncertainty world. Laura shares her journey from corporate VP through burnout to 25 years as a coach, and why longevity demands constant evolution—of your niche, your offer, and yourself. She unpacks the current “trust recession,” the surge of self-described coaches, and the growing sophistication of clients, making a compelling case for leading with authentic philosophy, visible thought leadership, and community.

Laura introduces her three-part Venn (Soul Work + Who You Help + What’s Urgent Now), the role of intuition (including Quantum Human Design) in decision-making, and why tracking both internal and external client results matters. Most of all, she reframes joy as a creativity and magnetism hack that powers sustainable marketing and presence. Expect practical insight on claiming your brilliance without bragging, creating safe containers for real authenticity, and becoming the “mayor” of an ecosystem where clients flourish—even as we prepare to create with a future we can’t yet predict.

Watch the full episode here: https://thecoachingedgepodcast.com/from-burnout-to-joyful-business-laura-west-on-trust-intuition-and-evolving-as-a-coach/

In this episode of The Coaching Edge Podcast, co-hosts Dr. Steve Jeffs and Erwin de Grave sit down with Stephen Hodgson, an ADHD coach and tech veteran from the San Francisco Bay Area. Stephen shares his late-in-life ADHD diagnosis (2020), the rocky start with medication, and the pivotal role of education, coaching, and self-compassion in reshaping his life. He reframes ADHD as “A Damn Healthy Dose” of strengths—creativity, spontaneity, and hyperfocus—rather than a label of limitation.

We explore how Stephen prepares to coach (micro-rituals, breathwork, “client first” focus), what 1,300+ one-to-one sessions have taught him, and how lived experience fuels empathy without turning sessions into advice-giving.

On the business side, Stephen unpacks his transition from tech sales to entrepreneurship: leveraging podcast ads, speaking in former workplaces, and consistent outreach.

Finally, he reflects on AI—its promise as a tool and the importance of preserving human connection and critical thinking—before introducing DOSE, his MVP app designed to support ADHD-friendly habits: SPARK (strategic thinking), WAVE (emotional regulation), Popcorn (idea capture), and an RSD meter (rejection sensitivity).

Listeners will leave with practical coaching habits, a humane lens on ADHD, and fresh ideas for building a values-led coaching business.

Watch the full episode here: https://thecoachingedgepodcast.com/from-diagnosis-to-design-steev-hodgson-on-adhd-coaching-and-the-dose-app/