In this compelling episode of The Coaching Edge Podcast, Erwin de Grave and Dr. Steve Jeffs sit down with Melanie Benson, long-time coach, podcast host, and creator of the Authority Accelerator and Ripple Makers Mastermind. Known as an “Authority Amplifier,” Melanie shares how coaches and experts can break free from being the “best-kept secret” by mastering their messaging, owning their unique value, and building authentic visibility through platforms like podcasting.

She dives into her signature concept of the “Lighthouse Message”—a focused, powerful narrative that magnetizes ideal clients—and explores the four key differentiators that every coach should define to thrive in an oversaturated market. Melanie also opens up about the emotional and strategic journey of reinventing her identity, shifting from hustle-based success to connection-driven impact, and how embracing visibility helped her clients—and herself—transform.

Whether you’re a seasoned coach or just launching your practice, this episode is a masterclass in personal branding, overcoming money mindset blocks, and attracting the right clients by clarifying the outcomes you help create—not just the process you use.

View the full episode here: https://thecoachingedgepodcast.com/how-coaches-can-become-unignorable-melanie-benson-on-visibility-messaging-and-reinvention/

In this episode of The Coaching Edge Podcast, co-hosts Erwin de Grave and Steve Jeffs welcome Garry Schleifer, publisher of choice, the magazine of professional coaching, entrepreneur, and long-time advocate for the coaching profession. Garry brings over two decades of coaching experience to the table, sharing candid insights about the evolution of coaching, the role of technology, and how AI is shaping access and equity in the field.

Garry dives deep into his journey from entrepreneur to coach and publisher, emphasizing the importance of learning from both successes and failures. He discusses the founding of choice Magazine, a publication now in its 23rd year, and its mission to offer practical, thought-provoking content for coaching professionals worldwide.

A standout moment in the episode is Garry’s unveiling of "AI Coach Garry," his 24/7 text-based AI coaching tool designed to democratize coaching by making it more accessible. He addresses fears around AI replacing human coaches and reframes the conversation around augmentation, not replacement. The key message? Use technology to enhance human connection—not replace it.

This episode also highlights important themes such as DEI (Diversity, Equity, and Inclusion), the rise of VR and AI in coaching, and the importance of human-centered, in-person coaching in a tech-heavy world. Garry leaves us with a powerful reminder: the future of coaching is not something to wait for—it’s something we create.

View the full episode here: https://thecoachingedgepodcast.com/blending-humanity-with-technology-garry-schleifer-on-coachings-future-and-the-rise-of-ai/

In this inspiring episode of The Coaching Edge Podcast, Lynda Monk—coach, writer, and Director of the International Association for Journal Writing—joins Steve Jeffs and Erwin de Grave to explore the transformational potential of journaling. Drawing from over 25 years of experience in coaching, social work, and burnout prevention, Lynda shares how journaling evolved from a personal self-care habit into a professional practice that empowers individuals to navigate life with more clarity, self-awareness, and resilience.

She dives deep into the neuroscience and therapeutic benefits of expressive writing, emphasizing its power not just as an emotional outlet, but as a mindfulness and intentionality tool. Lynda also discusses how journaling supports the cultivation of self-trust and personal agency—especially vital in today’s overstimulated and anxious world. She introduces the concept of “reflective writing,” the role of powerful questions, and how journal coaching can enhance both coaching sessions and personal growth.

Listeners will come away with practical strategies to make journaling a joyful, sustainable practice and learn how to integrate it into coaching, leadership, or any helping profession.

Watch the full episode here: https://thecoachingedgepodcast.com/journaling-for-self-discovery-self-trust-and-burnout-prevention-with-lynda-monk