Blue Van Dyke, founder of Studio C and longtime church and marketplace leader, joins Church3.0 to unpack how data, personalization, and digital strategy can help churches truly know and shepherd their people. In this episode, you’ll learn how modern engagement tools—when submitted to the Holy Spirit—can drive spiritual growth, not just metrics. Blue Van Dyke shares how engagement marketing principles translate into kingdom impact. Tyler and Blue explore why knowing people, personalizing communication, and leveraging mobile apps are essential for church growth, discipleship, and long-term engagement in a digital age.

🔗 More about Blue Van Dyke:
Blue Van Dyke is the founder and CEO of Studio C and brings a rare blend of international business savvy, digital marketing expertise, and executive pastoral leadership to his work. He was first introduced to the concept of “member engagement” during his time at Mercedes, where he began shaping strategies that now help churches connect more personally with their people. Today, he leads Studio C in partnering with churches to implement tech-enabled, next-step communication strategies that drive engagement and discipleship. Blue, his wife Crystal, their family, and their dog Leo now reside in Arizona.

What You’ll Learn

• 🚀 Blue Van Dyke’s journey from global marketing to founding Studio C for churches
• 📊 How church data and personalization improve discipleship and pastoral care
• 📱 Why the church mobile app is the most powerful post-Sunday engagement tool
• 🧭 The Product, Placement, Promotion framework applied to ministry
• 🔍 How churches can avoid being “data drunk” and use insights wisely
• 🤝 Why engagement drives attendance and generosity as a byproduct
• 🔮 How predictive data helps pastors shepherd people before they disengage

🔗 Learn more about Apollos: https://apollos.com/church-growth

🔗 Connect with Blue Van Dyke on LinkedIn: https://www.linkedin.com/in/bluevandyke

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In this Church 3.0 episode, Tyler interviews Johnmark Oudersluys, the Executive Director of CityLink Center, for a powerful conversation about the future of church health, long-term disciple-making, and how ministries can rethink their strategies for real community impact.

Johnmark shares lessons from leading one of the most innovative, collaborative ministry centers in the country—focusing on outcomes, not outputs, and helping churches move beyond weekend-centric models.

From measuring what actually matters to building systems that create transformation, this episode gives pastors and ministry leaders a practical roadmap to build healthier churches in 2025 and beyond.

• ⛪ What You’ll Learn
• 📊 Why many churches are measuring the wrong things
• 🔁 The shift from programming to pathways
• 🤝 How CityLink Center is redesigning community impact
• 💡 What healthy churches prioritize (and what they stop doing)
• 🤲 Why collaboration—not competition—is the future of ministry
• 📈 The new metrics every pastor needs in 2025
• 🧩 How to structure teams for long-term discipleship
• 🛠️ Practical steps to build a healthier, more sustainable church model

🔗 About Johnmark Oudersluys

Johnmark Oudersluys is the Executive Director of CityLink Center, a nationally recognized hub where churches, nonprofits, and service providers collaborate to help individuals break cycles of poverty through integrated, Christ-centered support.

🔗 Learn more about Apollos – https://apollos.com/church-growth
🔗 Connect with Johnmark Oudersluys on LinkedIn: https://www.linkedin.com/in/johnmark-oudersluys-98a785/

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What happens when churches start thinking like innovators? In this episode, Data Strategist and Gloo Executive Matt Engel joins us to unpack the mindsets, models, and split-testing strategies reshaping church leadership today. If you’ve wondered how churches can build trust, engage new guests, or make better decisions using real data, this conversation is a must-watch.

Matt breaks down the shift from broadcast-style ministry to co-created, curated experiences—and shows why pastors who embrace experimentation will lead the next wave of church impact. From first-time guest retention to generosity journeys, to designing ministry innovation teams, this episode bridges practical tactics with deep insight for modern church leaders.

What You’ll Learn:
📊 How to use data to measure real ministry health — not just attendance or views
🎯 The two metrics that predict church growth and why most churches overlook them
🔁 How to increase return guest retention by 12x with simple, practical systems
🧭 Why focusing on inputs leads to stronger outputs and outcomes
🔍 The real stories behind your church’s data — and how to uncover what’s actually workin
🤝 How to use behavioral insights to reach your community more effectively
🧠 How to build a data-informed ministry mindset that strengthens discipleship
💡 Examples from real churches using data to improve outreach, giving, and engagement

🔗 Learn more about Apollos – https://apollos.com/church-growth
🔗 Connect with Matt Engel on LinkedIn: https://www.linkedin.com/in/matt-%F0%9F%92%A5-e-1994104b/

Subscribe for more church leadership insights, digital ministry strategies, and faith + technology conversations.