Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!

00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus

00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 01:33 Larry’s Background

01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)

17:33 - 21:04 Welcome to the show, Larry!

21:05 - 23:28 Larry’s Consulting Approach

23:29 - 27:11 Restoring Entrepreneurial Passion

27:12 - 29:47 Consulting Process & Company Culture

29:48 - 32:22 Success Stories

32:23 - 37:38 Marketing Challenges & Awareness

37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

38:16 - 42:23 Networking & Referral Strategies

42:24 - 46:21 Ideal Clients & Business Fundamentals

46:22 - 50:29 Book Writing Process & Purpose

50:30 - 53:03 Book Marketing Strategies

53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)

54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!

55:14 - 56:00 Join the Marketing Expedition Community today!

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