I’m writing this from the beach, staring at the ocean, and I’ve got one big reminder for you today: You are your future.

Sure, AI is everywhere. New tools pop up daily. You’ve probably seen the tweets: “Anyone can type a prompt and become a world-class designer, writer, photographer.” Sounds nice. But let’s be real—that’s not how this works.

AI is powerful. No doubt. But it’s still just a tool. A $10,000 camera won’t make you Ansel Adams. And a shiny new AI app won’t magically give you taste, vision, or experience. Those come from the reps—from showing up, failing, refining, and creating again.

So if you’ve spent years honing your craft, here’s the truth: You’re at an advantage. Your taste, scars, and hard-won skills can’t be downloaded. And no AI prompt can replicate them.

• Why your creative vision is the differentiator that separates pros from amateurs
• How fluency in your craft helps you direct tools (instead of guessing with them)
• Why every new tool—from Photoshop to AI—is just another layer on the same creative job
• How to flip the “AI makes me obsolete” narrative into fuel for your next chapter
• Why your fundamentals—taste, style, voice—matter more now than ever

The big idea?
The tool is the least important part of the work. You don’t need to become a “prompt engineer.” You just need to keep showing up as the creative badass you already are—one who adapts, experiments, and leads with vision.

In this episode, Jim Murphy shares how training your mind for inner excellence leads to peace, confidence, and extraordinary performance. Jim is a #1 New York Times bestselling author and Performance Coach to some of the best athletes and leaders in the world. He began his career as a professional baseball player in the Chicago Cubs organization, later coaching with the Texas Rangers and the South African Olympic baseball team. Jim has worked with world champion golfers, FedEx Cup champions, and world #1’s — and most of his clients experience the best year of their careers in their first year with him. In addition to coaching professional athletes and executives, he leads Inner Excellence retreats worldwide and serves as president of the Inner Excellence Freedom Project, dedicated to alleviating spiritual and physical poverty.

We dig into Jim’s remarkable story — from giving away half his possessions and heading into the desert to discovering the principles that became his life’s work. Along the way, he unpacks how courage, presence, and letting go of the past are key to unlocking human potential. Whether you’re an athlete, a business leader, or just someone who wants more peace and confidence in your life, this conversation will expand what you believe is possible.

Some highlights we explore:

• The moment AJ Brown was filmed reading Inter Excellence during every NFL playoff game, including the Super Bowl.
• Why Jim says “selfless is fearless” — and how the greatest need of the human heart is unconditional love.
• The BFF formula: belief, focus, and freedom — and why courage is the most common trait of high performers.
• The four daily goals of inner excellence: learn and grow, be present, gratitude, and focus on what you can control.

Enjoy!

If AI has you wondering whether your work will still matter—you’re not alone. The pace of change is dizzying. New tools drop daily. “Good enough” work is getting automated before you can even refresh your feed.
But here’s the good news:
This is not the end. It’s the beginning—if you choose it. The future belongs to those who lean into what machines can’t replicate: your taste, your story, your weirdness, your voice. In this episode, I unpack what it takes to stand out right now—not by running from the tech, but by using it while building a body of work that’s unmistakably yours.

It’s a real question. And let’s be honest—it’s one a lot of us are quietly asking. Every day, new tools make it easier (and faster) to generate content, art, writing, music—you name it. The machines are learning. Fast.
So where does that leave you? At an advantage—if you bring your point of view to the table.
Because here’s the truth:
AI can copy the output. But it can’t copy you—your soul, your story, your weirdness, your taste. The things that made you a creative person in the first place. That’s where the opportunity lives.

• Why your point of view is your ultimate differentiator
• How to make your portfolio future-proof (and unmistakably yours)
• The shift from pressing buttons to telling stories
• Why taste, style, and voice matter more than ever
• How to make work that’s irreplaceable—not just impressive

The big idea?
Anyone can generate something. But only you can create something with heart, with history, with soul.
This isn’t about fearing the future. It’s about shaping it—on your terms. Use the tools, yes. But lead with your voice, your vision, your humanity. Trim the generic. Amplify the real. Build a body of work that says something no AI ever could: “This is me.”