The Challenge of Using Salespeople as Booth Staff - TSI20.6 cover art

The Challenge of Using Salespeople as Booth Staff - TSI20.6

The Challenge of Using Salespeople as Booth Staff - TSI20.6

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Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around.

Unfortunately, this is a common problem because the very things that make a sales person great at what they do can often create a challenge in the trade show environment.

Here are specific steps you can take to overcome this situation.

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