• The Castlab Experience

  • By: Dr Savi
  • Podcast
The Castlab Experience cover art

The Castlab Experience

By: Dr Savi
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  • Summary

  • The A to Z of Podcasting best practice with tools, techniques and featured transformational case studies for your business or charity. An essential guide to developing an effective communication strategy from leaders in the field.
    Dr Savi
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Episodes
  • Season 2 : Episode 4 - How to structure your podcast - Guesting on Digital Rapport

    Season 2 : Episode 4 - How to structure your podcast - Guesting on Digital Rapport
    Feb 26 2021
    The tables were turned as this time the show host becomes an interviewee of the Digital Rapport regular podcast. We spoke about the past, present and future of podcasting aka social audio in the context of best practice for applicability, structuring and the importance of experimentation to assure the right resonance and loyalty with your intended audience.
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    43 mins
  • Season 2 : Episode 3 - Meeting Top Digital Strategist Jatinder Palaha

    Season 2 : Episode 3 - Meeting Top Digital Strategist Jatinder Palaha
    Jan 6 2021

    This week we met Jatinder Palaha - Digital online strategist - who has helped a wide range of entrepreneurs and companies become digitally savvy with their presence both online and face-to-face.

    He shares hints and tips of how to connect and develop great business opportunities - this is especially important as a global community we become more connected virtually. We cover 3 main areas:

    Digital Product Strategies

    How do we manage complementary Product content?

    For example, how both podcasts and blogging can make an impact amongst the wider noise of the the Internet!

    Jatinder shares case studies of working and effective digital strategies, including key steps for an effective online digital presence
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    24 mins
  • Season 2 : Episode 2 - The Many Ps of Podcasting

    Season 2 : Episode 2 - The Many Ps of Podcasting
    Dec 30 2020

    This week drawing on a podcast that was posted a few years ago, we note that many of the Ps mentioned are still relevant and need considering today. Advice is provided on planning, preparation/drafting, positioning, the need for performance measurement and assuring the right place in terms of target audience, whether it be internal or external - the latter cited an example in a sales network. 
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    9 mins
Marketing Economics
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