We often assume that awareness leads to action. But what if the real problem isn’t ignorance, but human behaviour itself?In this thought-provoking episode of The Carbon Circle Podcast, host Roshan Rai, Founder of Carbon Mandal, sits down with Dr. Chengwei Liu, and Professor of Behavioral Science at Imperial College London, to unpack one of the most critical yet overlooked challenges in climate action: why intelligent, informed people still fail to act.Drawing from his groundbreaking research on luck, decision-making, and organisational behaviour, Dr. Liu explores the hidden psychological forces, like the illusion of control, just-world bias, and structural inertia, that quietly shape our inaction on sustainability.This conversation goes beyond climate awareness to examine the deeper systems of human behaviour, organisational failure, and societal norms that prevent meaningful change, even when the stakes are clear.From India’s sustainability paradox, where high awareness coexists with low behavioural change, to the role of nudges, policy design, and cultural context, this episode offers a powerful behavioural lens on what it truly takes to build a sustainable future.If you’ve ever wondered why “knowing better” doesn’t translate into “doing better,” this episode will change how you think about climate action.📘 What You’ll Learn🧠 Why awareness alone fails, and the psychological biases that block climate action🎲 The “illusion of control” and how it distorts our perception of responsibility⚖️ The just-world hypothesis and its surprising impact on environmental behaviour📉 India’s sustainability paradox: high concern, low action, what’s driving the gap?🏢 How organisations fail to act, even when sustainability makes economic sense🔍 The CSRL framework: Cognizing, Searching, Reconfiguring, Legitimizing, explained simply🪄 What “nudges” really are, and why most people misunderstand them⚙️ Why changing systems matters more than changing mindsets🌏 How behavioural design can shape a sustainable, inclusive India by 2047📊 The role of policy, culture, and social norms in driving large-scale behaviour change🌐 Useful LinksCarbon Mandal – Official Websitewww.carbonmandal.comConnect with Dr. Chengwei Liu (Guest) / chengwei-liu-luck-contrarian 🤝 Collaborations, Consulting & PartnershipsFor partnerships, collaborations, Life Cycle Assessment (LCA) projects, sustainability consulting, or to feature on The Carbon Circle Podcast, reach out to:📩 connect@carbonmandal.com🔖 Keywords:behavioural science climate change, why people don’t act on climate, sustainability psychology, climate inaction explained, nudges behavioural economics, India climate awareness gap, organisational behaviour sustainability, CSRL framework, climate decision making, Viksit Bharat 2047 sustainability#climateaction #behaviouralscience #sustainability #climatepsychology #netzeroindia #viksitbharat2047 #thecarboncircle #carbonmandal #civicsense #climateleadership

In the latest episode of The Carbon Circle, we dive into the complexities of the Carbon Border Adjustment Mechanism (CBAM) and its looming financial impact on global trade.We are joined by Dan Maleski, Lead CBAM Advisor at Redshaw Advisors. As a strategic expert working at the intersection of climate policy and international trade, Dan provides critical guidance to governments, financial institutions, and industrial entities navigating the evolving regulatory landscape.In this episode, Dan highlights a critical gap - Misinterpretation of policies, amplified by headlines and partial information, is leaving businesses underprepared for what’s coming.In reality, CBAM is not going away. And assumptions of exemptions or delays could prove costly.Key Takeaways from the Episode:Margin Shock: For exporters with small margins (e.g., €15/tonne), a CBAM cost of €158/tonne creates an unsustainable financial reality.MSME Vulnerability: While large producers like JSW or Hindalco may scale, mid-market MSME mills face significant risks of market exit.The Pricing Gap: India’s upcoming Carbon Credit Trading Scheme (CCTS) is forecast at $5-10/tonne, a fraction of the €88/tonne EU ETS price.Strategic Survival: Carbon price hedging and supply chain shifts are temporary fixes; long-term survival requires fundamental decarbonization, such as EAF conversion.This is a conversation you can’t afford to miss.Full Episode is out now

#CarbonCircle #CBAM #ClimatePolicy #CarbonMarkets #Sustainability #GlobalTrade #Decarbonisation

The European Union’s Carbon Border Adjustment Mechanism (CBAM) is no longer a distant policy—it is rapidly becoming a defining force reshaping global trade, industrial competitiveness, and the economics of decarbonisation.In this episode of The Carbon Circle Podcast, host Roshan Rai, Founder of Carbon Mandal, is joined by Dan Maleski, Lead CBAM Advisor at Redshaw Advisors and one of the world’s foremost experts on carbon markets and compliance strategy.Together, they unpack the financial mechanics behind CBAM—who ultimately bears the cost, how carbon pricing flows through supply chains, and why exporters across emerging economies are already feeling the pressure.Through concrete scenarios and real market data, the conversation explores how CBAM could compress margins, reshape supply chains, and potentially accelerate structural changes in industries like steel and aluminium. The episode also examines India’s policy response, including the launch of the Carbon Credit Trading Scheme (CCTS) and ongoing negotiations with the EU, asking the difficult question: Can policy keep pace with the rapidly rising cost of carbon?If you are a business leader, policymaker, sustainability professional, or exporter navigating the emerging carbon economy, this episode offers a clear, strategic view of what lies ahead.📘 What You’ll Learn🌍 Who really pays for CBAM – While EU importers are legally liable, the financial burden often shifts across global supply chains to exporters and manufacturers.💰 The real cost of carbon borders – How a €88/tonne EU carbon price can translate into significant margin compression for exporters.🏭 Why MSMEs face disproportionate risk – And why large integrated producers may survive CBAM while smaller mills struggle.📉 India’s growing financial exposure – Understanding the estimated $8 billion annual CBAM liability and its implications for exports.📊 Why exports to the EU are already declining – Even before CBAM’s full financial phase begins.⚖️ India’s policy response – Will the upcoming Carbon Credit Trading Scheme (CCTS) meaningfully offset CBAM pressures?📈 Carbon price escalation risk – What happens if EU carbon prices rise toward €138/tonne by 2030 and beyond.🧭 Strategic survival strategies for exporters – From carbon hedging and supply chain restructuring to long-term industrial decarbonisation.🌐 Useful LinksRedshaw Advisorshttps://redshawadvisors.comConnect with Dan Maleskihttps://www.linkedin.com/in/dan-maleski/Carbon Mandal – Official Websitewww.carbonmandal.com🤝 Collaborations, Consulting & PartnershipsFor partnerships, collaborations, Life Cycle Assessment (LCA) projects, sustainability consulting, or to feature on The Carbon Circle Podcast, reach out to:📩 connect@carbonmandal.com🔖 Keywords:CBAM explained, carbon border tax EU, CBAM India impact, EU ETS carbon price, carbon markets India, steel decarbonisation, carbon border adjustment mechanism, India EU trade policy, carbon pricing strategy, decarbonisation finance#CBAM #CarbonMarkets #CarbonPricing #Decarbonisation #ClimatePolicy #EUETS #CarbonBorderTax #CarbonMandal #TheCarbonCircle #SustainableIndustry #ClimateEconomics