Marketing doesn’t need to be pain wrapped in mystery. But it’s such a necessary factor to growing and expanding your business the way that you want.

Yuri is joined by Karen Reyburn, a CPA turned Scotland based agency owner who’s spent 15 years helping accountants and bookkeepers attract better clients without forcing themselves into content or marketing activities they hate.

They dig into why “niching” usually misses the point, how to pick marketing channels your audience actually uses, and why trust is built through consistency, not one big burst of effort. Plus, Karen does a live, first impression website teardown of Yuri’s site and explains the small copy and layout tweaks that can quietly boost conversions and filter out the wrong leads.

Episode Highlights:

0:00 - Intro

0:50 - Meet Karen Reyburn!

5:13 - What CPAs consistently struggle with (in marketing)

9:02 - Niching

11:17 - How should CPAs approach marketing?

20:27 - Any marketing activity takes time

21:18 - The best way to identify which (marketing) direction to take

29:11 - How Karen determines what firm owners should do

37:06 - Karen looks at Yuri’s website

45:56 - Scheduling and moving people to the next step

58:03 - Closing thoughts and wrap-up

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ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH

LinkedIn: https://www.linkedin.com/in/ykapilovich/

Website: https://www.thefuncpa.co/

CONNECT WITH KAREN REYBURN

LinkedIn: https://www.linkedin.com/in/karenlreyburn/

Website: https://wearepf.com/people/karen-reyburn/

In this episode we cover a topic that is often viewed as taboo: Mental health and accounting

The truth is most accountants are people pleasers: We want to make sure our clients our happy, we want to make sure the partner is happy and we often do this at our own detriment which leads to anxiety, imposter syndrome, and burnout.

I sat down with Brandon and Cassie, 2 licensed mental health clinicians, to discuss how to take baby steps towards improving our overall mental health and start caring for ourselves rather than everyone else.

I also opened up about my own anxieties and the things that I struggle with in hopes that it resonates with you all and hopefully brings you value.

If you are struggling with getting control over anxiety, burnout, or anything else we discuss please reach out to a mental health professional in your area

Sharrin Fuller is an absolute legend with the most unconventional path in accounting

Having not studied accounting and stumbling into the profession, Sharrin has made incredible strides and shown what is possible to achieve. She now helps small firm owners get out the weeds and utilize technology to its fullest!

Sharrin shares so much value here and we dive into many great topics so tune in and give the show a like and subscribe