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The CPG View

The CPG View

By: The CPG View
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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!The CPG View Economics Marketing Marketing & Sales
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Episodes
  • Retail at a Crossroads: Mariano on Redefining IT Value and Industry Collaboration (Mariano Gomide de Faria, Founder and co-CEO of Vtex)
    May 15 2025

    The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?"

    You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that bring to retailers and brands?"

    MACH principles like API-first and headless are now widely adopted. What do you think commerce leaders should focus on next to create real business value, beyond the buzzwords?"

    For companies that embraced composable architectures and are now facing complexity or cost challenges, what advice would you offer as they rethink their approach?

    You’ve mentioned VTEX would be open to rejoining the MACH Alliance if certain values are embraced. What would a more balanced, business-first version of MACH look like to you?

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    29 mins
  • Playing for the W: Leadership, Learning, and the Power of Team (Nikki Stone, Chief Commerce Officer at GroupM)
    May 12 2025

    GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients?

    As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years?

    As a seasoned media executive and bold innovator, what are you most excited about for the future of retail media, both in terms of technological and data advancements, and their potential to impact people’s lives?

    Your leadership philosophy emphasizes fostering a supportive environment where team members can thrive. How do you ensure team well-being remains a priority while navigating the pressures of driving exponential revenue growth and delivering breakthrough client solutions?

    What does it take to lead successfully in a high-stakes industry where innovation, goal-setting, and maintaining a competitive edge must coexist with building an inclusive and supportive work environment

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    28 mins
  • Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)
    May 8 2025

    Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?

    Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?

    With new formats like video ads, offsite placements, and deeper performance insights, how are these updates helping brand partners drive discoverability, conversions, and long-term growth?

    Many CPG brands are expanding into pet care. What advice would you offer to brands looking to break into this highly loyal category—and how can retail media accelerate their success?

    Chewy’s success is rooted in trust and strong customer relationships. How do you balance the need to grow ad revenue while preserving the authenticity and credibility that pet parents have come to expect?

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    23 mins

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