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The CPG View

The CPG View

By: The CPG View
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The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG!The CPG View Economics Marketing Marketing & Sales
Episodes
  • Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)
    Dec 18 2025

    Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?

    You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation?

    As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms?

    What are you most excited about within the digital space, and how do you see it reshaping the food and beverage industry?

    With your endless curiosity and focus on staying ahead of industry trends, what are some emerging consumer behaviors or technologies you believe will drive the next wave of transformation in food and beverage?

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    23 mins
  • Leading at Target: Curiosity, Innovation and Thriving in an AI Driven World (Prat Vemana, EVP Chief Information and Product Officer at Target)
    Dec 11 2025

    You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead?

    At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower teams to take smart risks and experiment while still driving business outcomes at scale?

    Curiosity is a powerful word, but it can be hard to operationalize. How do you take something like curiosity and translate it into everyday behaviors or rituals within your organization?

    Without giving too much away, Target has a big announcement coming up that seems to reflect many of the values you’ve championed. Continuouslearning, innovation, and customer focus. How do you ensure that experimentation and transformation don’t just happen in pockets, but become part of Target’s broader culture?

    Looking ahead, what kind leadership legacy do you hope to leave behind, both at Target and for the next generation of technology and product leaders?

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    19 mins
  • Rethinking Retail Reach: IGA’s Blueprint for Smarter Shopper Marketing (Michael La Kier, Vice President, Brand Development at IGA, INC. )
    Dec 4 2025

    You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model?

    How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment?

    What role does storytelling play in building richer customer relationships across IGA’s network of stores, especially when trying to drive both local and national relevance?

    With so much focus on digital innovation and shopper experience, how is IGA evolving its in-store programs to align with online expectations and behaviors?

    From your experience, what’s the most overlooked opportunity for brand and shopper marketing leaders to create more profitable customer relationships in today’s CPG-retail ecosystem?


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    25 mins
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