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The CFO Playbook

The CFO Playbook

By: Soldo
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Being a finance leader is no longer just about controlling costs. 2025’s CFOs are trusted business leaders and innovators that drive growth throughout the organisation. Hosted by technology reporter, presenter and consumer champion, David McClelland, The CFO Playbook features interviews with world-class CFOs, finance leaders and founders from some of the fastest growing companies. The CFO Playbook is brought to you by Soldo.© 2024 Soldo Economics Management Management & Leadership
Episodes
  • Skating on Thin Ice: Finance, Pharma and AI with Riccardo Calliano
    Sep 25 2025

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    What role should finance play when artificial intelligence is reshaping the way global businesses operate?


    In this episode of The CFO Playbook, David McClelland is joined by Riccardo Calliano, VP Finance, GenAI Commercial Investments at GSK, to explore how AI is transforming finance and business decision-making. With a career spanning Europe, the US, China and beyond, Riccardo has built a reputation for leading finance teams through transformation while staying focused on value creation.


    Listeners will gain insights into the opportunities and challenges of deploying AI at scale, from driving productivity and compliance to unlocking real-time insights that fuel commercial outcomes. Riccardo shares why traditional ways of measuring ROI don’t always apply in the age of AI, and why CFOs must move beyond being guardians of value to become true drivers of innovation.


    Our conversation also looks at leadership and career development. Riccardo reflects on his own journey from finance roles across multiple markets to embracing technology head-on, even learning to code in Python in order to bridge the gap between business and tech. His philosophy of investing in “optionality, not certainty” offers lessons for finance leaders navigating change, and he explains why, in his words, “our safety is in our speed.”

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    42 mins
  • Full Steam Ahead: Driving Change in Finance with Funto Agbeniga
    Aug 28 2025

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    What does it take to keep a finance function firmly on track in one of the UK’s most asset-heavy industries?

    In this episode of The CFO Playbook, David McClelland is joined by Funto Agbeniga, Head of Finance at GB Railfreight, to explore her intentional career journey and the leadership lessons she’s picked up along the way. From her early days at KPMG, to roles at Unilever and the charitable sector, Funto has made purposeful stops along the way — each one shaping how she drives transformation and keeps momentum in her career.

    Listeners will gain a firsthand look at how finance powers GB Railfreight’s operations — from keeping contracts on the right track and managing the life cycle of heavy-duty assets, to balancing short-term reporting with the long-haul view of strategy. Funto shares how she’s helped her team move from number-crunching to true business partnering, ensuring finance always has a seat at the table when critical decisions are made.

    Our conversation also dives into transformation and innovation: from the role of AI and tools like ChatGPT, to investing in the Class 99 dual-mode locomotive — a major step in building a more sustainable railway. Funto reflects on the importance of leadership visibility, nurturing future talent, and why finance leaders need to understand their stakeholders beyond the numbers.

    It’s not only understanding others that Funto highlights, but it is also about ensuring you are staying true to yourself. Funto advice: don’t settle — be the driver of your own locomotive.

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    49 mins
  • From Finance to Focus: Building a Product-Led Culture at Yoto with CFO Ben Averis
    Jul 31 2025

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    What does it mean to build a finance function that is truly aligned with product, operations and customers?

    In this episode of The CFO Playbook, David McClelland is joined by Ben Averis, CFO of Yoto, the screen-free audio platform helping children explore stories, music and learning on their own terms. Ben shares his strategic journey of steering Yoto through its ambitious expansion across five countries, including the US, which stands as its largest market. Listeners will gain a firsthand account of balancing operational growth with financial discipline in a seasonal business, as well as insights into the distinct challenges of raising capital and making sound decisions in a fast-paced startup environment.

    Our conversation takes a deep dive into Ben's transition across industries, from navigating the turbulent waters of the travel sector during the pandemic to embracing the vibrant startup landscape at Yoto. His reflections on cash flow management during crises offer valuable lessons and underscore the critical nature of agility and foresight in financial leadership. We also explore the broader scope of Ben’s role, which encompasses finance, operations, and supply chain management, highlighting the importance of strategic planning and collaboration for informed decision-making.

    Ever wondered how AI and outsourcing can revolutionise productivity? Ben unveils the innovative ways Yoto is leveraging these tools to enhance efficiency and maintain flexibility, especially in a seasonal market. Through strategic playdates and community-driven content creation, Yoto fosters a vibrant ecosystem that stands resilient against competition. Ben shares his vision for progressive finance, where clarity and simplicity reign supreme, and invites listeners to transform insights into action with a unique high-value resource crafted to guide finance leaders on their journey.

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    50 mins
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