The CEO’s Guide to Marketing cover art

The CEO’s Guide to Marketing

The CEO’s Guide to Marketing

By: Forbes
Listen for free

About this listen

The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.

© Forbes Economics Marketing Marketing & Sales
Episodes
  • The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.

    The one with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and what can get in the way of marketing delivering against its growth mission.
    Dec 4 2025

    In this season-ending episode I talk with Diageo CMO, Cristina Diezhandino, about what CEOs need to know about organizing to meet and lead marketplace evolutions, managing investment across a massive brand portfolio, and What can get in the way of marketing delivering against its growth mission.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Show More Show Less
    48 mins
  • The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.

    The one with Tubi CMO Nicole Parlapiano about problem-solving, creativity, the time to traction, and effing around and finding out.
    Oct 2 2025

    In this conversation, Nicole and I talk about why problem-solving is a team sport, the value of intrigue, the too-often divorce of product and marketing teams and why it’s okay not to achieve every big goal.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Show More Show Less
    53 mins
  • David Droga’s Exit Interview

    David Droga’s Exit Interview
    Sep 25 2025

    The one with David Droga, as he exits his role as CEO of Accenture Song, about the CEO learning curve, the value of intimidation, friction and starting at the end.

    In this episode, releasing as the legendary marketer and executive steps down from the CEO’s role, David and I talk about why every great CEO is a prompter, what it takes to be completely disruptive, how organizational complexity can emerge as a tax on growth, and the enduring (maybe increasing) need for emotional connection.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Show More Show Less
    1 hr and 4 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.