Not long ago, many executive conversations focused on whether AI was viable at all. Today, the more pressing question is who owns scaling it — and how.

In this episode of The Generative Edge, Donovan Spronk is joined by Alison Kay, Vice President & Managing Director for AWS UK & Ireland, for a conversation about what leaders are actually facing as AI moves from experimentation into the core of the enterprise.

Drawing on her work with organizations across industries, Alison shares a clear-eyed view of where AI initiatives tend to stall, why incremental efficiency gains rarely deliver lasting value, and what distinguishes leaders who successfully scale AI across their businesses. The discussion explores why AI has become a CEO-level agenda, why leadership — not technology — is often the limiting factor, and how working backwards from the customer helps organizations reimagine processes end to end.

Recorded live at AWS re:Invent, this episode reflects a moment where many leaders are recognizing that the next phase of AI transformation is less about tools and more about ownership, courage, and how leadership teams show up.

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