Got 10 minutes? That’s all it takes to sharpen your practice! In this episode of the Bissett Bullet podcast, Martin Bissett delivers two actionable insights to help you grow your firm without the overwhelm.

Are you driving your firm or just along for the ride?

Most accounting firms don’t take control of their own growth. In this episode of The Bissett Bullet, we break down the three levers you should be driving every day: Conversion, Activation, and Retention.

Part 1: Why Firms Don’t Drive the C.A.R.

Too many firms rely on referrals and walk-ins, making growth unpredictable. Clients don’t know what else you can offer, and when one leaves, you're caught off guard. Without a proactive approach to winning, maximising, and keeping clients, your firm becomes a hostage to chance.

Part 2: Taking Control

I share practical steps you can take right now to start driving your own results. Whether it's improving how you convert new leads, activating hidden opportunities in your current client base, or shoring up retention, these are tactics designed for immediate use and long-term impact.

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Ready to grow your firm with practical, no-nonsense advice? The Bissett Bullet podcast gives you bite-sized insights you can implement today.

Visit www.bissettbullets.com for more resources.

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4impactdata is an AI-powered platform that helps firms move beyond historical reporting by delivering clear, actionable next steps for your advisory team so that you can provide more value to clients without the guesswork of dashboards. To book a conversation or demo, or to join the 10X Advisory Cohort with resources from Martin, along with 10% off your first year’s subscription, visit 4impactdata.com

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ProNation is a global community for accountants and bookkeepers that gives you peer-to-peer support, expert guidance, and proven strategies to run a more profitable, efficient, and impactful firm. Led by Will Farnell, Lucy Cohen, and Martin Bissett, it helps practices of all sizes grow with confidence and better serve their clients.

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In association with CPA Trendlines