The Buzz Word by buzzback cover art

The Buzz Word by buzzback

The Buzz Word by buzzback

By: buzzback
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Summary

The Buzz Word is a podcast from buzzback exploring the trends shaping how we live and what they mean for business, culture, and decision-making today. More than a series of conversations, it’s a platform for turning ideas, perspectives, and real-world experience into influence and impact.

Each episode brings together clients, collaborators, and experts, from marketers and strategists to category specialists and cultural thinkers. Through candid, conversational discussions, we unpack emerging challenges, surface new perspectives, and connect what’s happening now to what’s coming next.

From fresh thinking and real-world case stories to expert viewpoints and evolving industry conversations, The Buzz Word is where buzzback acts as both contributor and curator, helping ideas travel further, reach new audiences, and drive meaningful growth.

Copyright 2026 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Ep. 0: Welcome to the Buzz Word!

    Ep. 0: Welcome to the Buzz Word!
    May 1 2026

    In this short introductory episode, buzzback founder and CEO Carol Fitzgerald joins Scott to reflect on the origins of the company and the thinking that has shaped it over the past 26 years. Together, they explore the idea of the "relentless pursuit of the why" and why now is the right moment to launch The Buzz Word. It's a brief look at where it all started, and what's ahead.

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    6 mins
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