There’s a difference between reporting sports... and sharing the stories of sports.

That’s what makes Newy Scruggs, the 15-time Emmy-winning Sports Director at NBC DFW, stand out. For over 30 years, he hasn’t just covered games, he uncovers the human lessons inside them. Lessons we can carry into work, leadership, and life. From sit-downs with former TCU head coach Gary Patterson and UT Athletic Director Chris Del Conte to everyday athletes, Newy gets to the heart of it.

If you’re in Dallas, Newy is a household name. If you’re not, trust me, you’re missing out.

In our Business of Joy conversation, Newy shared:

💡 Why vulnerability isn’t weakness, it’s the bridge to real connection

⛰️ The Mount Everest principle of success and how complacency kills momentum

🌱 How cutting lawns at 11 on military bases taught him work ethic, grit, and perspective

🎤 A 5th-grade mock newscast that revealed his calling in broadcasting

🙏 How faith, perspective, and a daily choice for joy keep him grounded

The game ends. The highlights fade. The headlines change. But the lessons and stories Newy shares will stick with you.

Newy's Interview with Chris del Conte: https://www.nbcdfw.com/news/sports/meet-chris-del-conte-ut-longhorns-athletics/3764827/

Newy's Website: newyscruggs.com

#BusinessOfJoy #NewyScruggs #Storytelling #Leadership #NBCDFW

While most brands are chasing tomorrow’s sales, Chris Hoyle, Chief Marketing Officer of Simple Modern, focuses on driving brand connections and loyalty through generosity.

If you don’t know this brand, you should:

>Their purpose in the crowded drink-ware and consumer goods space is clear: “We exist to give generously.”

>On their website it even says “generous prices” - meaning affordability

>Chris even shares a story about “generous laughter” – LOVE IT, never heard those two words together before

In this episode, we cover the difference between growing the brand and growing the business.

💥 What a 40oz tumbler taught Chris about agility, timing, trends, and trust

🧠 Why “users” and “ROAS” don’t tell the whole story

👏 The power of giving credit and recognition to employees

🎯 Why in a tie, you win on brand

“Everyone wants to just ‘let the data speak.’ But data without a question is just noise.”

Right?

AI seems to be taking over a lot of our “mind share” these days. So I decided to sit down with an expert, Mike Lukianoff, CEO of Signal Flare AI, to get down to the brass tacts.

I could have talked with Mike for hours about this stuff! Here are just a few of my favorite quotables from this episode:

📊 “Letting the data ‘tell you’ is like asking a calculator to write your business plan.”

🧠 “Nobody knows you’re doing your job until you’re not.” (Describing his offensive lineman mindset and leadership behind the scenes.)

💡 “I got the right answer to the wrong question. That’s a type three error in statistics, and it’s happening everywhere with AI.”

From offensive lineman to entrepreneur, Mike shares what it means to do the work no one sees and why asking better questions might just be the most human thing we can do.