In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.

In its 51st year, the Women’s Sports Foundation is entering a new era, and Meg’s appointment signals a bold step forward.

With decades of communications experience outside of the women’s sports industry, Meg brings a fresh perspective to the Foundation’s work to advance equity and opportunities for girls & women in sports.

In this episode, Meg shares:

• 🏆 Her journey into women’s sports & why now was the right time to join the industry.
• ⚡️ What her role as CCO entails and why storytelling is central to sustaining momentum in women’s sports.
• 💡 The key priorities on the horizon for the Women’s Sports Foundation.

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In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.

Since joining Ally in 2021, Steph has been at the forefront of building one of the most impactful sports marketing portfolios in the industry.

From leading Ally’s 50/50 pledge, WNBA partnership, and investments across golf, soccer, basketball, and more, Ally has been a leader in the women’s sports movement and has helped catalyze incredible growth and investment across the industry.

In this episode, Steph shares:

⚡️ Why Ally chose women’s sports as an anchor of its sports marketing strategy – and how the 50/50 pledge is reshaping the industry.

🏆 How Ally evaluates ROI and the business case for investing in women’s sports.

🔥 The story behind Ally’s new multi-year partnership with the WNBA.

💡 Advice to other brand leaders about why now is the time to invest in women’s sports.

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In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league.

The launch of WPSL Pro will mark the first time that the U.S. has a second-division women's pro league.

To date, fifteen teams have been confirmed by the league, helping to close the gap between women’s soccer opportunities at the collegiate and pro levels.

In this episode, Megan shares the league’s plans and why now is the right time to build a sustainable, community-driven women’s soccer league that unlocks new markets for growth within women’s sports.

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Follow GOALS on Twitter: @goals_sports_

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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop