Host Kendra Noel brings a Boss Babe twist to Episode 13, featuring Helen Edwards—author of Nothing Sexier Than Freedom, podcast host, and women’s confidence coach. A Wyoming Women’s Network connection, Helen shares her journey, what it taught her about supporting other women, and why surrounding yourself with successful women is important.

🔥 Highlight Reels:

• Energy Shifts: Helen ditched a draining business and stepped back temporarily from her podcast, creating space for new opportunities, which allowed her to focus on health.
• Empowering Women: Surround yourself with growth-minded women, refer freely, and build a support network like Helen’s.
• Memoir as Legacy: Her first book was a look at Helen at 35. The sequel (working title: What’s Sexier Than Freedom) will update with Helen's outlook from 45 and reflect her evolving story for future generations.
• Invest in Help: Hiring a book coach has gotten her back on track to have her sequel ready by the end of the year. Leadership means knowing when to ask for support.

💡 Find Helen on Instagram/TikTok @HelOfAJourney or Google “Helen Edwards, author of Nothing Sexier Than Freedom” (available on Amazon, Barnes & Noble, and Wind City Books). Catch Sexy Freedom Media Podcast or Your Morning Sauce on all podcast platforms.

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Episode 12 starts with a bang, exploring user-generated content (UGC) to skyrocket your brand. Recap last week’s gem with Americo DaCosta—his live streaming insights boosted engagement from 6.5% (static posts) to 41%!

🔥 Highlight Reels:

• UGC Defined: Content by your audience builds trust—INC Magazine notes, “More than 50% of Fortune 500 companies use co-creation; no business is too small. Listen to feedback via contests or social media.”
• Explosive Examples: GoPro’s #GoProChallenge racked up millions of user videos, turning buyers into advocates. Starbucks’ #RedCupContest sparked 190,000+ posts with seasonal cup pics. A pizzeria’s character-cutout boxes and Kendra’s Sticker Mule unboxing video tagged @StickerMule show small-scale UGC wins!
• Your UGC Move: Kendra’s review-for-t-shirt campaign and past listener question submissions fuel a cycle of positive posts—pure win-win!
• Get Started: Try hashtag campaigns or offer behind-the-scenes access with low-barrier incentives to turn clients into cheerleaders.

💡 Next week, meet Helen Edwards, author of Nothing Sexier than Freedom and host of Sexy Freedom Media, diving into her boss babe mindset. Subscribe, review, or share—let’s keep the boom growing!

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🎙️ Host Kendra Noel welcomes Americo Da Costa, founder of Journey Logic, to Episode 11 of The Business Boom Podcast! Americo, is a strategic coach and multi-streaming visionary, who transforms how businesses are seen, heard, and remembered while boosting ROI. He has helped many launch shows of their own, including setting up this podcast as a live show!

🔥 Highlight Reels:

• Live Event Power: Americo reveals why live virtual events beat written content—65% retention vs. 10% for text, with 41% engagement on video vs. 6.5% for static image posts!
• Pivot to Success: After LinkedIn® axed audio rooms in 2024, Americo adapted with Restream, turning panic into opportunity and helping clients shine.
• Missed Opportunities: Don’t shy away—record practice sessions, multi-stream to widen reach (e.g., LinkedIn® + YouTube, and other platforms), and nurture your audience with personalized invites.
• Interactive Magic: Use polls, DMs for pre-event questions, and sound effects to make stages memorable—plus, turn audience feedback into user-generated content gold!
• Truth Bomb: Butterflies before going live? Normal! Click that button, believe in yourself, and watch your presence soar.

💡 Follow Americo on LinkedIn (@AmericoDaCosta) or visit journeylogic.ca for a free checklist to prep for your live debut. Subscribe, review, or share—let’s keep the boom growing!

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