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Authentic Brand Builders Podcast

Authentic Brand Builders Podcast

By: Michelle Knight
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About this listen

 Looking for simplified strategies to level up your branding and marketing? Tired of the regurgitated templates and one-size-fits all approach to running a business? The Brandmerry Podcast is here to deliver the personal branding and marketing strategies to help you create more income and impact by harnessing the power of your story and authentic voice. Host, Michelle Knight, of Brandmerry is a mother, wife, world traveler and storyteller. She is the founder and CEO of Brandmerry.com where she supports entrepreneurs in branding themselves online, marketing their message and creating more income and impact. Michelle focuses on teaching the power of storytelling to create an authentic brand that allows them to show up as they are, build a loyal community and experience time, financial and location freedom as a result of their work. Michelle left her 9 to 5, retired her husband, built a multiple-6-figure-a-year business and became digital nomads all within 5 years of launching her business. Michelle has been featured on CNBC, Entrepreneur, and Authority Magazine. Learn more at brandmerry.comBrandmerry LLC Economics Leadership Management & Leadership
Episodes
  • Rethinking Goal Setting: Why Your Identity Matters More Than Your Goals

    Rethinking Goal Setting: Why Your Identity Matters More Than Your Goals
    Dec 23 2025

    Why do most goals fail by February? Because they're disconnected from who you're becoming.

    In this episode, we're flipping traditional goal setting on its head. Instead of starting with WHAT you want to achieve, we're starting with WHO you need to become. When your goals align with your identity, they stop feeling forced and start feeling inevitable.

    In this episode, you'll learn:

    • Why traditional goal setting fails for entrepreneurs

    • The identity-first approach to planning

    • How to reflect on 2025 and extract the lessons

    • What to release from your previous identity

    • How to choose your word or theme for 2026

    Ready to set goals that actually feel like yours? This is where it starts.

    Get the complete planning workbook: https://brandmerry.com/newplan
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    32 mins
  • Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs

    Your Most Aligned Year: A 4-Week Planning Series for Entrepreneurs
    Dec 23 2025

    Traditional goal setting doesn't work for creative entrepreneurs, and it's not because you lack discipline. It's because the system is broken.

    Welcome to "Your Most Aligned Year," a 4-week planning series that will completely change how you approach business planning. Instead of rigid goals that break the moment life happens, you'll learn how to create a flexible planning system that evolves with you.

    In this series, you'll:

    • Start with identity instead of just setting arbitrary revenue goals

    • Create an adaptable roadmap that works with your real life

    • Build habits that actually stick

    • Learn how to recalibrate quarterly without starting from scratch

    This isn't about listening and nodding along, you're going to take action each week. By mid-January, you'll have your complete 2026 plan mapped out.

    Ready to plan differently? Let's go.

    Want the complete system? Get all the deep dive questions, templates, business audit frameworks, and habit trackers inside Brand New Plan: https://brandmerry.com/newplan
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    9 mins
  • 143: What I'm Letting Go of in My Business and What's Coming Next

    143: What I'm Letting Go of in My Business and What's Coming Next
    May 8 2025

    It's the final episode of the season, and I'm pulling back the curtain on what's been shifting behind the scenes at Brandmerry. From simplifying my offers to leaning into more sustainable content (hello SEO and YouTube!), I'm sharing the real reasons behind these changes and what's coming next. If you've ever felt the pull to pivot or redefine your version of success—this episode is for you.
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    28 mins
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