In this episode of The Brand Playbook Podcast, host Brandon Fortino dives deep into one of the most important foundations of brand building: finding your ideal target audience.

Brandon breaks down the practical steps to identify who you’re really speaking to, why narrowing your focus actually expands your opportunities, and how the best brands build lasting trust by understanding their audience better than anyone else.

Whether you’re a marketer, creative, or entrepreneur, this episode will give you a clear roadmap to attract the right people, craft the right message, and grow your brand with intention.

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At just 23, Leo Valentino built a 7-figure brand. But the road to success wasn’t as glamorous as it seems.

In this episode, podcast host Brandon Fortino sits down with Leo to dive deep into his journey, from hustling in high school selling candy to building multimillion-dollar businesses and a massive online following.

Leo opens up about the raw realities of dealing with ego, imposter syndrome, and the pivotal moment when everything changed, when he started leading with authenticity and faith.

This is more than a business story; it's a testament to resilience, self-belief, and the power of staying true to your purpose.

If you’ve ever wondered how to build not just a business but a movement that sparks inspiration, Leo’s journey will leave you fired up and ready to take action.

👉 Follow The Brand Playbook Podcast on social:

• YouTube: https://www.youtube.com/@TheBrandPlaybookpod

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• LinkedIn: https://www.linkedin.com/showcase/the-brand-playbook-podcast

• TikTok: https://www.tiktok.com/@thebrandplaybookpod

In this episode of The Brand Playbook Podcast, Brandon sits down with Jessica Burgio, speaker, author, and host of Unscripted, to talk about finding your voice and owning your story in both life and business.

Jessica shares her journey from 20 years in the beauty industry to becoming a coach and podcaster who helps entrepreneurs show up authentically. She opens up about her own challenges with identity shifts, building confidence, and learning to use her voice as a tool for impact.

If you’ve ever struggled with self-doubt, imposter syndrome, or simply want to step more fully into who you are, Jessica’s story will give you the tools and inspiration to start speaking up and standing out.

👉 Follow The Brand Playbook Podcast on social:

• YouTube: https://www.youtube.com/@TheBrandPlaybookpod

• Instagram: https://www.instagram.com/thebrandplaybookpodcast/

• LinkedIn: https://www.linkedin.com/showcase/the-brand-playbook-podcast

• TikTok: https://www.tiktok.com/@thebrandplaybookpod