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The Brand Forum

The Brand Forum

By: Jeremy Bloom
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 Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivasCopyright 2025, Marketecture Media, Inc. Career Success Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter

    Amy Benford on Brand Building, CPG Strategy, and Why People Still Matter
    Jul 16 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) speak with Amy Benford, Head of Integrated Marketing for North America at Colgate-Palmolive. Amy walks us through her multifaceted career, from HBO to Campbell’s to leading marketing for some of the most recognizable CPG brands in the world. She reflects on what makes a brand resonate in today’s tech-driven, AI-saturated world and why performance marketing and long-term brand building aren't opposing forces—but partners. Amy also shares personal insights on mentorship, leadership, and how assembling the right team can shape a marketer’s growth. We also hear the story behind Colgate’s inclusive “Power of the Gap” campaign and how authenticity drives lasting impact.
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    30 mins
  • Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective

    Bayer’s Lisa Perez on Brand Building, Creative Risks and Leading with Perspective
    Jun 25 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Lisa Perez, Vice President and General Manager of Marketing at Bayer. Lisa shares her experience leading well-known brands like One A Day, Flintstones, Aleve and Midol, and how her team keeps those brands relevant in an industry that’s always evolving. She talks about balancing brand consistency with the need to take creative risks, building good agency relationships, and what it means to stay curious as both a marketer and a leader.
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    31 mins
  • PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge

    PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge
    Jun 4 2025
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a culture-led, Gen Z-driven world. Zach pulls back the curtain on how PepsiCo’s media approach goes beyond paid ads, tapping into authentic, creative storytelling and earned attention. From breaking the traditional brief to partnering deeply with creators and platforms like TikTok and YouTube, Zach shares how PepsiCo thinks about cultural relevance, media innovation, and risk-taking. Learn why Lain’s philosophy centers around staying uncomfortable, thinking like an editor, and designing campaigns that start from culture—not just from product.
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    27 mins

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