The Brand Forum cover art

The Brand Forum

The Brand Forum

By: Jeremy Bloom
Listen for free

About this listen

 Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivasCopyright 2025, Marketecture Media, Inc. Career Success Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Mars’ Ron Amram on the Future of Retail Media, AI Search Shifts, and Creative That Wins

    Mars’ Ron Amram on the Future of Retail Media, AI Search Shifts, and Creative That Wins
    Dec 3 2025
    Ron Amram, Global Head of Media at Mars and former Heineken media leader, joins Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus-one) to unpack what brand building looks like heading into 2026. Ron explains how marketing has become more complex due to fragmentation and disconnected measurement, and why winning now requires starting from category and audience behavior rather than brand-first planning. Takeaways Agents are changing how people plan their vacations. People are increasingly relying on search engines for travel planning. AI tools like Gemini and ChatGPT are curating travel activities. The recommendation sources are shifting from traditional platforms to AI. Consumer behavior is being significantly affected by these changes. CPG companies will also feel the impact of these trends. Travel planning is becoming more personalized through AI. The role of traditional travel agencies is evolving. AI is blocking traditional behaviors in travel planning. Understanding these changes is crucial for businesses. Chapters 00:01 Welcome and Ron’s background 01:42 Biggest brand-building challenges now vs. 10–15 years ago 03:58 Portfolio strategy through category and audience lenses 06:29 Favorite brands and what makes them great 10:08 The overlooked power of audio signatures 12:17 How Ron brings partners into planning 15:03 Walled gardens, measurement, and budget reality 17:32 Future-shaping trends: retail media and AI 22:02 Start, bench, cut: channel, audience, creative 24:23 Practical AI uses for marketers today 26:42 Career path from biology to media leadership 29:02 Proof marketing works: American Idol sponsorship
    Show More Show Less
    35 mins
  • The Art of Commerce: How Ajinkya “Jinx” Joglekar Transformed Sling With Brand + Performance Marketing

    The Art of Commerce: How Ajinkya “Jinx” Joglekar Transformed Sling With Brand + Performance Marketing
    Nov 19 2025
    In this episode of the Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) are joined by Ajinkya "Jinx" Joglekar, a seasoned marketer with experience at Sling, Dish, and Comcast. This conversation explores the intersection of brand marketing and performance, emphasizing the importance of understanding customer needs and the balance between creative and performance-driven strategies. Jinx shares insights on successful brand positioning, the significance of humor in campaigns, and the necessity of both creative and analytical approaches in marketing. The discussion also highlights brands that excel in their marketing efforts, particularly Airbnb, and concludes with Jinx's unique perspective on the art and science of marketing. Takeaways There is no difference between brand and performance marketing. Listening to customers is crucial for brand positioning. Humor can be an effective element in brand campaigns. Successful marketing requires a balance of creative and analytical strategies. Understanding customer needs leads to better brand messaging. Brands should evolve their messaging to resonate emotionally with consumers. Effective marketing campaigns can lead to significant subscriber growth. A strong team is vital in executing marketing strategies. Great advertising combines creative, media, and sales experience. Marketing is a blend of science and improvisation. Chapters 00:00 Introduction to the Brand Forum 01:10 Understanding Brand Marketing and Performance 03:14 The Importance of Customer Insights 06:04 Key Campaigns and Brand Positioning 09:27 The Marketing Hill to Die On 11:23 Brands That Inspire: A Look at Airbnb 17:19 The Intersection of Physics, Music, and Marketing
    Show More Show Less
    22 mins
  • Inside Variety: Dea Lawrence on Leading a 120-Year-Old Brand Into the Future

    Inside Variety: Dea Lawrence on Leading a 120-Year-Old Brand Into the Future
    Oct 29 2025
    In this episode, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) engage with Dea Lawrence, Chief Operating Officer and Chief Marketing Officer of Variety, discussing the brand's rich history and its evolution over 120 years. Dea shares insights on her dual role, the importance of staying true to the brand's DNA while adapting to modern trends, and the significance of storytelling in marketing. The conversation also delves into the rise of branded content, the influence of creators, and the strategies behind successful events and partnerships in the entertainment industry. Takeaways Dea Lawrence emphasizes the importance of knowing your brand's DNA. Variety has successfully adapted while maintaining its core values. The brand is a leader in identifying cultural trends and moments. Branded content is a significant trend in the entertainment industry. Creators are essential for modern marketing strategies. Storytelling is crucial in both entertainment and marketing. Variety's events are designed to align with cultural moments. Trusting creators is vital for effective partnerships. The entertainment landscape is constantly evolving, requiring brands to adapt. Understanding audience emotions is key to successful marketing. Chapters 00:00 Introduction to Variety's Legacy 01:18 Dea Lawrence's Journey and Role at Variety 03:10 Adapting a Legacy Brand for Modern Times 05:01 Reinventing Variety: New Events and Cultural Relevance 10:35 Trends in Brand Partnerships and Content Creation 17:21 The Business of Influence and Creator Marketing 22:32 Staying True to Brand Values in a Changing Landscape 24:34 The Power of Storytelling in Marketing
    Show More Show Less
    30 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.