For SeedSpot Special Ep. 2, we’re joined by Logan Cuvo — Founder & CEO of Best Dam Tape — to unpack how a niche performance brand can scale from equipment rooms to big-box retail. Logan shares the exact steps behind his B2B-first traction with NCAA and pro teams, then walks through his retail-readiness plan: Walmart.com KPIs, Open Call prep, packaging/UPCs, EDI, 3PL, and PO financing.

We cover channel selection (DTC vs. retail vs. B2B), forecasting for first ships, why retail-ready packaging matters, and how to bring buyers hard data instead of hype. If you’ve ever wondered how to take a specialty product into national distribution the right way, this is your playbook.

What you’ll learn:

• How B2B team sales (NCAA/NHL) can accelerate early volume and validation

• Turning online KPIs into in-aisle confidence for buyers (walmart.com → stores)

• Retail readiness: UPCs, EDI, 3PL selection, line capacity, PO financing

• Packaging essentials: retail-ready vs. raw product, and when to upgrade

• Regional launch logic: why concentration beats nationwide out-of-the-gate

• Founder soft skills: relationships, distributor readiness, and manufacturing visits

Chapters:

• 00:00 Intro — SeedSpot Special

• 02:00 Rapid-Fire: routines, sports, early retail memory

• 08:00 Origin story & brand naming conviction

• 12:00 B2B traction with NCAA/NHL (equipment managers & players)

• 15:00 Retail strategy: walmart.com KPIs → Open Call

• 20:00 Marketing budget, merchandising, and point-of-sale needs

• 22:00 Regional launch logic vs. nationwide

• 24:00 Product lineup: clear tape, cloth tape, scented beeswax

• 31:00 UPCs, EDI & retail-ready packaging

• 36:00 Manufacturing relationships, line capacity & 3PL lessons

• 44:00 Global vision & distribution (Canada, UK, Sweden)

• 47:00 How to choose channels: DTC, B2B, or retail

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