Happy New Year 2026! 🎉 We’re back with our SeedSpot Special featuring founders who are scaling impact-driven brands from idea to shelf. Today we sit down with Victorine Sarr, Founder & CEO of Lyvv Cosmetics (operating in the U.S. as Maison Lyvv): a Dakar-born clean color brand built for global consumers.

What you’ll learn

• Why Product (quality + performance) beats everything long-term

• How Amazon becomes a data engine for first U.S. doors

• Regulatory nuance: “natural” vs “organic,” INCI, and compliant copy

• Packaging & brand naming for U.S. (Maison LYVV), UPCs, retail-ready details

• African distribution realities: ECOWAS, currency, tariffs, and world-class partners

• The four Ps (Product, Price, Place, Promo)—and why Product is Victorine’s #1

Chapters

00:00 Happy New Year 2026 + SeedSpot Special intro

00:45 Meet Victorine Sarr & LYVV / Maison LYVV

01:35 Corporate springboard: L’Oréal & Apple

02:40 Rapid Fire: breakfasts, spices, favorite U.S. food, 2026 word = “groundbreaking”

04:55 54 countries ≠ one market: ECOWAS, currencies, culture (Africa basics)

06:25 Why lip SKUs first; shades/textures; data-guided picks

08:05 Validating demand; airport spa activation; SA → SN → Côte d’Ivoire

11:15 The messy reality of African distribution (partners, paperwork, currency)

12:20 U.S. entry: Amazon → indie & specialty → national retail

13:20 Compliance & claims: INCI, “natural” vs “organic,” copy and language

14:20 Packaging & barcodes: glass, retail-ready details, UPCs

15:15 U.S. trademark pivot: operating as Maison LYVV

16:30 SeedSpot training: data-driven retail pitches & readiness checklist

18:00 Closing takeaways + how to support Maison LYVV

Help us kick off 2026 strong—like, subscribe, and share with a founder who’s scaling this year.

Hashtags: #BrandBlueprint #SeedSpot #CleanBeauty #AfricanBeauty #MaisonLYVV #LYVV #CPG #DTC #RetailStrategy #AmazonSeller #INCI #ECOWAS #GoToMarket