The Brand Blueprint: Kaushik Boruah (LatentView) on AI-Led Product & Channel Strategy
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The Brand Blueprint: Kaushik Boruah (LatentView) on AI-Led Product & Channel Strategy
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About this listen
Founders: before you launch, run your plan through desirability, viability, feasibility—then measure velocity like your business depends on it. In this episode, Kaushik Boruah (Business Head, CPG & Hospitality at LatentView Analytics) breaks down how to pick the right channel (DTC vs. retail), what to track after launch, and how to use AI as a force multiplier—not a crutch.
Timestamps:
00:00 Intro
01:15 Desirability–Viability–Feasibility framework
07:40 Velocity & distribution: what retailers look for
15:10 AI as a tool (and why judgment matters)
22:35 Building dashboards that drive sell-through
29:00 What’s next: agents “working for founders”
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#SalesStrategy #Distribution #CPG #Retail #DTC #AI #LatentView #TheBrandBlueprint