In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psychology of Leadership. They explore the fascinating intersection of sports psychology and leadership, discussing how the lessons learned from athletes can transform the way we approach challenges in the business world.

Sebastian shares his journey from a high-stress career in money management to a deep exploration of psychology, emphasizing that effective leadership is not just about winning but about learning from losses. He highlights the importance of resilience, the impact of stress on performance, and how a long-term mindset can guide decision-making. Throughout the episode, Melina and Sebastian delve into the concept of goal-induced blindness, illustrating how an excessive focus on outcomes can hinder our ability to see the bigger picture.

In this episode:

• Discover how sports psychology can inform and enhance leadership practices.
• Learn about the significance of embracing losses as opportunities for growth.
• Understand the concept of goal-induced blindness and its implications for high performers.
• Explore the optimal levels of stress for different tasks and how to manage them effectively.
• Gain insights into the importance of self-care and well-being for effective leadership.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/531.

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In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means Business. This refreshed conversation dives deep into the importance of aligning internal culture with external brand promises, exploring how values can shape a brand's identity and influence consumer trust.

Tessa shares her expertise on how organizations can authentically live their values and create a meaningful brand experience. She discusses the critical role of empathy in understanding consumer needs and how this understanding can lead to effective marketing strategies. Throughout the episode, Melina and Tessa examine the evolving landscape of branding, especially in a world where consumers demand transparency and authenticity from the brands they support.

In this episode:

• Understand the significance of aligning internal culture with external branding.
• Learn how empathy can enhance marketing strategies and brand authenticity.
• Explore the process of defining and operationalizing brand values.
• Discover how to adapt brand strategies to meet the changing expectations of consumers.
• Gain insights into the importance of transparency in building consumer trust.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/530.

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In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the journey that led to this moment. After years of planning and preparation, Melina discusses the importance of timing and readiness in expanding The Brainy Business brand into video content while maintaining the integrity of the existing podcast.

Listeners will hear about the challenges and insights gained during the process of creating a new channel that reflects Melina's passion for human behavior and behavioral science. From researching YouTube trends to understanding the nuances of content creation, Melina emphasizes the significance of aligning expectations with audience perceptions. She also highlights the importance of creating unique content tailored for video, rather than simply repurposing existing podcast material.

This episode provides a behind-the-scenes look at the launch, including the first video on the curious case of Crystal Pepsi, and gives listeners a taste of the new format with engaging shorts and deeper dives into behavioral economics.

In this episode:

• Celebrate the launch of the new YouTube channel, @BrainyMelina.
• Understand the importance of timing and readiness in business expansions.
• Explore the challenges of adapting content for different platforms.
• Learn about the psychological impact of setting clear expectations for products.
• Discover the exciting content planned for the new channel, including behavioral breakdowns and shorts.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/529.

Looking to explore applications of behavioral economics further?

Learn With Us on our website.

Subscribe to Melina’s Newsletter Brainy Bites.

Let’s connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram