In this episode of The Brainy Business podcast, Melina Palmer welcomes Matt Sucha, author of the highly anticipated book, The Hidden Yes. This insightful conversation explores the often-overlooked barriers that prevent people from saying yes, revealing how removing these obstacles can lead to greater success in sales and customer interactions.

Matt, the CEO of Mindworks and editor-in-chief of Inside Be, shares his extensive experience in applying behavioral science across various industries, including banking and telecommunications. He introduces listeners to his SURF method—a structured approach designed to help professionals identify and eliminate hidden barriers in communication and decision-making processes. Throughout the episode, listeners will discover practical strategies to enhance their sales techniques and customer experiences by focusing on behavior rather than motivation.

As you listen, consider how hidden no's may be affecting your own work and what small changes could lead to significant improvements in outcomes. Matt's insights serve as a powerful reminder that sometimes the key to unlocking a yes lies in simplifying the path forward.

In this episode:

• Learn about the SURF method and how it can transform your sales approach.
• Discover the importance of identifying and removing psychological barriers in communication.
• Explore real-world case studies that demonstrate the effectiveness of behavioral insights.
• Understand how to shift your mindset from adding motivation to addressing hidden barriers.
• Gain practical tips for creating more compelling job descriptions and customer interactions.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/553.

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In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Dan Willingham, a cognitive psychologist and author of Outsmart Your Brain. They explore the intricacies of learning and memory, exploring how to effectively adapt our study habits in an ever-evolving world filled with information and distractions.

Dan shares practical insights from his book, emphasizing that intention alone is not enough for effective learning; structure and meaningful connections are essential. The conversation covers the importance of distributed practice, the pitfalls of cramming, and how our self-image as learners can influence our success. Listeners will appreciate the relatable anecdotes and actionable tips that can be applied to both personal and professional development.

As you listen, reflect on your own learning processes and consider how you might tweak your approach to retain information better. This episode serves as a valuable reminder that effective learning requires effort and intentionality.

In this episode:

• Discover the key principles behind effective learning and memory retention.
• Learn why cramming may yield short-term success but fails in the long run.
• Explore the significance of meaningful connections in the learning process.
• Gain insights on how to structure your study habits for better outcomes.
• Understand the impact of self-image on your learning journey.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/552.

Looking to explore applications of behavioral economics further?

• Learn With Us on our website.
• Subscribe to Melina's Newsletter Brainy Bites.

Let's connect:

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In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking discussion with Nick Kinley, author of The Power Trap. They explore the profound effects of power on leadership, exploring how it can alter decision-making, amplify personal traits, and impact organizational dynamics. Nick, a psychologist and leadership expert, shares insights from his extensive career, including his experiences in forensic psychotherapy and corporate leadership roles.

Listeners will learn about the six common effects of power that can change individuals in leadership positions, including increased impulsivity, reduced empathy, and the amplification of internal biases. Nick emphasizes the importance of accountability, challenging the notion that power corrupts, and instead highlighting that it is the fear of losing power that often leads to poor choices. This episode serves as a crucial reminder for leaders to remain aware of how power influences their behavior and decision-making processes.

In this episode:

• Discover how power can change our thinking and behavior in leadership roles.
• Explore the six common effects of power and their implications for decision-making.
• Learn practical strategies for mitigating the negative impacts of power on leaders and organizations.
• Understand the importance of accountability in leadership and the role of personal traits.
• Reflect on how to create a culture of open communication and feedback within teams.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/551.

Looking to explore applications of behavioral economics further?

• Learn With Us on our website.
• Subscribe to Melina's Newsletter Brainy Bites.

Let's connect:

• Send Us a Message
• Follow Melina on LinkedIn
• The Brainy Business on Youtube
• The Brainy Business on Instagram