In this episode of The Bold Biz Podcast, Jenny dives into what she believes is the most overlooked ingredient in building a successful side business, mindset.

Not strategy.
Not tools.
Not AI.

But the thoughts, beliefs, and inner dialogue that quietly determine whether you keep going or give up.

Jenny opens up about her own mindset journey, from believing she was “just average” and meant for a safe, comfortable life, to realizing that her biggest limitations were never external, they were internal. She shares why motivation is unreliable, why wanting to quit doesn’t mean you’re failing, and how building a strong mindset is what allows everything else to work. 💭✨

This episode is an honest conversation about self doubt, fear, comfort, discipline, and why midlife can actually be the most powerful time to build something meaningful.

💡 In this episode, you’ll hear:
• Why mindset matters more than strategy in the long run
• How to recognize when your thoughts are holding you back
• Why feeling uncomfortable doesn’t mean you’re on the wrong path
• The difference between dabbling and committing
• How belief is built through action, not confidence
• Why women often underestimate their own capability
• How to stop letting fear and comparison make your decisions

If you’ve ever felt stuck, behind, or unsure if you’re “cut out for this,” this episode will help you reframe what’s actually going on and remind you that you don’t need to have it all figured out to move forward.

⭐ LINKS AND RESOURCES:

FREE Mindset Workbook:
https://www.theboldbiz.com/mindset

• Join the membership, The Bold Biz Collective
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

• Follow The Bold Biz on Instagram
https://www.instagram.com/theboldbiz/

• Email: hello@theboldbiz.com

• Website
https://www.theboldbiz.com

Why storytelling is the most powerful marketing tool for women over 40

In this episode of The Bold Biz Podcast, Jenny talks about storytelling and why sharing your real story is one of the most powerful ways to connect, build trust, and grow a business in midlife.

She opens up about the fears that held her back for years, feeling “too old,” worrying her life was boring, protecting her privacy, and questioning whether she had anything unique to share. Jenny shares how finally having the courage to talk openly about her side hustle trials and errors, perfectionism, and self doubt led to deeper connection with her audience and messages from women who felt seen and understood.

This episode is a reminder that storytelling is not about oversharing or having a dramatic life story. It is about being a few steps ahead, being honest about what you have learned, and letting your audience get to know the human behind the business.

Jenny also talks about how storytelling can be used in marketing without feeling fake or salesy, and why someone listening right now might need to hear your story more than you realize.

If you are a woman over 40 building a business, starting over, or trying to show up more authentically online, this episode will encourage you to trust that your experiences matter and that connection always beats perfection.

💡 In this episode, you will hear:
• Why storytelling creates trust faster than any marketing strategy
• The fear of feeling too old or uninteresting and how it holds women back
• How sharing imperfect experiences builds real connection
• Why you do not need to have everything figured out to share your story
• Simple ways to use storytelling in your content and marketing
• A reminder that your life experience is an asset, not a liability

This episode will inspire you to stop waiting until you feel ready and start sharing from where you are, knowing that your story could be exactly what someone else needs to hear.

⭐ LINKS AND RESOURCES

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com

The story behind my book and why your creative journey matters

In this episode of The Bold Biz Podcast, Jenny takes you behind the scenes of one of the most meaningful chapters in her life, the journey of writing and self publishing her book Mitan & Moni.

She shares the real, honest story of how a family tale from the late 60's turned into a book that would shape her confidence, her creativity, and her future business. From interviewing her mom and aunt in Naples, Florida to holding the printed book for the first time to appearing on Swedish morning TV, Jenny opens up about both the magic and the disappointment that followed. 💗

This episode is a powerful reminder that not every project needs to become a bestseller or a financial success to matter. Some creations are meant to shape you, strengthen you, and prepare you for what comes next.

Jenny shares how writing this book taught her discipline, persistence, storytelling, and the courage to finish what she starts, lessons that later helped her step into the Bold Biz, this podcast, and the membership she now leads.

If you have a creative project on your heart, something you have dreamed of starting for years, this episode will remind you that it is never too late and that the value of creating goes far beyond the outcome. ✨

💡 In this episode, you will hear:
• The emotional origin of Jenny’s book Mitan & Moni
• What she learned from interviewing her mom and aunt about their Hollywood journey
• The realities of self publishing while working full time and raising twins
• What happened after the book launched and why the outcome surprised her
• How she reframed the experience from disappointment to deep personal growth
• Why not every project needs to succeed to change your life
• A gentle reminder that your story and creativity matter more than perfection

This episode will inspire you to pick up the creative ideas you have put on the shelf and trust that the process itself might be the thing that transforms you.

Buy the book, Mitan and Moni:
https://a.co/d/9MRqRvD

Join the membership, The Bold Biz Collective:
https://www.skool.com/the-bold-biz-collective-5477/about?ref=452be9165f334da2943a1959010dd81c

Follow The Bold Biz on Instagram:
https://www.instagram.com/theboldbiz/

Email:
hello@theboldbiz.com

Website:
https://www.theboldbiz.com