The Billion-Dollar Weekend: How Instagram Almost Didn't Happen" cover art

The Billion-Dollar Weekend: How Instagram Almost Didn't Happen"

The Billion-Dollar Weekend: How Instagram Almost Didn't Happen"

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Instagram wasn't supposed to exist. It started as 'Burbn,' a failing whiskey discovery app that almost got shut down. Then two Stanford programmers made the most counterintuitive business decision ever: they threw away everything except one small feature. The result? A billion-dollar acquisition that happened during a single weekend in Mexico and changed how humanity shares memories forever.

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