The Bet That Made Pepsi the Black Soda
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
The Bet That Made Pepsi the Black Soda
-
Narrated by:
-
By:
About this listen
Under Jim Crow, Pepsi did what others wouldn’t, hired a Black sales team and put Black folks in its ads. Sales soared but then came the internal backlash. How did a nickel soda become quiet powerhouse and who tried to kill it? This is why Pepsi became ‘the Black soda.Audio Onemichistory.comFollow me on Instagram: @onemic_historyFollow me on Substack: https://onemicblackhistorypodcast.substack.com/Follow me on Threads: https://www.threads.net/@onemic_historyPlease support our Patreon: https://www.patreon.com/user?u=25697914Buy me a Coffee https://www.buymeacoffee.com/Countryboi2m
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.