The Best Strategies for Crafting a Legendary Brand from Scratch
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The Best Strategies for Crafting a Legendary Brand from Scratch
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About this listen
In this episode, we explore strategies for building a successful brand, focusing on product development and manufacturing choices.
- The benefits of starting with core styles—trusted, pre-existing products—versus creating custom products, which offer unique branding opportunities but come with higher risks.
- Navigating domestic and overseas manufacturing options.
- Engaging with your audience to understand their needs.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.