The Bear-y Smart Business of Ice Cream for Bears with Founder & CEO, Tim Berg
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The Bear-y Smart Business of Ice Cream for Bears with Founder & CEO, Tim Berg
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About this listen
In this episode, we sit down with Tim Berg, founder of Ice Cream for Bears, to talk about building a better-for-you ice cream brand from the ground up.
We cover:
- The origin story behind Ice Cream for Bears (and the name)
- Why Tim chose ice cream over launching a traditional “health” product
- Key business milestones and the moment he knew it could take off
- What it’s like landing in national grocery chains like Sprouts and Whole Foods
- Navigating pushback from health-conscious consumers
We also dive into what sets ICFB apart:
- Grass-fed dairy
- No refined sugars
- No gums
- No seed oils
- Sweetened with honey
Plus: regenerative farming, flavor development, branding strategy, and a fun rapid-fire round at the end.
This episode is about building a brand with conviction — and proving you can care about ingredients without sacrificing joy.
Find ICE CREAM FOR BEARS in your area: https://icecreamforbears.com/
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Podcast: https://podcasts.apple.com/us/podcast/gut-talk-with-jill-and-jenna/id1597804122