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The B-Word

The B-Word

By: James Healy
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 All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the most biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it? Economics Management Management & Leadership Science Social Sciences
Episodes
  • Faster Horses

    Faster Horses
    Jul 1 2025

    The AI hype train is moving at full throttle. Breathless headlines predict mass layoffs, the end of work as we know it, and a brave new world of intelligent machines.

    We've been here before.

    As far back as 1909, JM Keynes predicted that by 2030, technology would mean no-one worked more than 15 hours a week.

    In 1987, Robert Solow observed "you can see computers everywhere but in the productivity stats".

    What if this time isn't different?

    What if we just use AI to do the wrong things faster?

    What if AI supercharges the organisational bullshit machine?

    James is joined by Stuart Mills from the University of Leeds to talk about AI, human behaviour, and the risk of organisations solving the wrong problem.

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    The episode refers to Stuart's new paper Efficient Inefficiency, and you can read more insights on Stuart's blog.

    James' new book, BS At Work, is out 14th July, and his previous book, the Amazon bestseller Adopting AI, co-authored with Paul Gibbons, is available now.
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    54 mins
  • Look Closer

    Look Closer
    Jun 13 2025

    This episode of The B-Word is all about the c-word...

    Context.

    We all like to think that humans are predictable and consistent, but when you look closer, we're often anything but.

    What can men's underwear teach us about problem solving?

    What do dating apps tell us about the importance of context?

    And how does time influence human behaviour?

    James is joined by Prakash Sharma to learn how context is the key to predicting and influencing human behaviour.
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    1 hr and 1 min
  • Fish Out Of Water

    Fish Out Of Water
    Apr 17 2025

    What can Lawrence of Arabia teach us about organisations?

    Why do organisations persist with so many accepted practices that don't seem to work?

    What does a more evidence-based approach to organisational change look like?

    James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of human behaviour.

    Buy Beirem and Philip's books: The Future of Change Management and The Dynamics of Business Behaviour.

    Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.
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    59 mins

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