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The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast

By: Kim and Brian Walker
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.Copyright 2026 Kim and Brian Walker Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Our Favorite Episodes of 2025 [E186]
    Jan 7 2026
    Thanks to our Partners, Shop Boss and AppFueledWant a shortcut to the best episodes from 2025 that’ll breathe new life into your mindset, your marketing, and your mission as a shop owner? This one’s a must-listen. Kim and Brian sat down, actually face-to-face for once, to unpack the ten episodes from last year that left a lasting impact. Whether it’s building superfans, preparing your shop for anything life throws your way, or rekindling that fire that got you into this industry in the first place, we’ve got you covered. Grab a notebook and dive into this recap, it’s more than a look back; it’s your launchpad into 2026.👉 Go listen and pick the episodes that speak to where you are right now.Show Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Profit FirstBuy Back Your TimeHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing BookEmail Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc)Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/
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    33 mins
  • The Fast Track: How Paying for Speed Changes Everything [E185]
    Dec 31 2025

    Thanks to our Partners, Shop Boss and AppFueled

    Standing in line for hours at Disney might not sound like it has anything to do with running an auto repair shop but Brian Walker draws a straight line between the two. In this episode, he shares how paying to fast track your experiences, whether it’s in business, life, or even theme parks, can be the smartest investment you make. With real talk from his own business journey and the hard lessons he learned over the years, Brian lays out how mentorship, coaching, and strategic outsourcing can shave years off your learning curve and put you on the express track to success.

    If you’re tired of figuring everything out the hard way, this one’s for you.

    Hit play and let’s talk about skipping the line in business and in life.

    Show Notes with Timestamps

    1. Introduction and Sponsor Thanks (00:00:09) Brian introduces the episode, thanks sponsors, and sets up the topic of "fast tracking" in life.
    2. Disney Line Story & The Illusion of Shortcuts (00:01:10) Brian shares his pastor's story about long Disney lines and the reality behind seemingly short waits.
    3. Brian’s Disney VIP Experience (00:03:19) Brian describes his own Disney VIP experience, using it as an analogy for fast tracking success.
    4. The Value of Paying for Mentorship and Coaching (00:04:37) Brian discusses how paying for expert guidance accelerates learning and business growth.
    5. Learning the Hard Way vs. Fast Tracking (00:05:46) Brian reflects on his agency’s slow progress before joining specialized coaching programs.
    6. Realizing the Benefits of Coaching Programs (00:06:46) Brian realizes he could have saved years by joining a coaching program earlier.
    7. Sponsor Messages (00:07:30) Sponsor ads for Shop Boss and App Fueled, highlighting their business solutions.
    8. Condensing Years of Learning into a Day (00:09:05) Brian explains how coaching programs now teach in a day what took him years to learn.
    9. Paying for Services to Buy Back Time (00:10:12) Brian encourages business owners to delegate tasks to professionals to save time and focus on strengths.
    10. Challenging the “Do It Yourself” Mentality (00:11:17) Brian questions the belief that you should never pay for something you can do yourself.
    11. The Value of Buying Back Your Time (00:12:34) Brian advocates for paying others to free up time for more valuable or enjoyable activities.
    12. Encouragement to Invest in Fast Tracking (00:13:52) Brian urges listeners to invest in mentorship or services to accelerate progress and stay in their zone of genius.
    13. Final Thoughts and Disney Analogy (00:14:58) Brian wraps up, encouraging listeners to pay for better experiences in life, using Disney VIP as an example.
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    16 mins
  • How ASCCA Protected Shops’ Ability to Track Google Ads—An Insider Update with Dave Kusa [E184]
    Dec 24 2025

    Thanks to our Partners, Shop Boss and AppFueled

    California auto repair shop owners, there’s a new regulation that almost flew under the radar, and if you're doing any kind of digital advertising, you’ll want to hit play on this one.

    In this episode, Brian Walker sits down with Dave Kusa, president of ASCCA, to break down recent changes from the Bureau of Automotive Repair (BAR) that affect how you advertise your shop, especially when it comes to your phone number and license info. Spoiler: that tracking number you’ve been using to measure ad performance? It’s not necessarily a problem... but there are some key things you need to know to stay compliant and avoid issues down the line.

    They also talk about how this regulation came about, what ASCCA did to advocate for shop owners, and what to expect moving forward. Plus, if you’ve ever wondered why joining an association like ASCCA really matters, this is a perfect example of how that involvement pays off.

    If you're marketing a shop in California, or just want to stay ahead of the curve, this is one you can’t afford to miss. Listen now and keep your shop out of trouble.

    Show Notes with Timestamps

    1. Podcast Network Introduction (00:00:00) Brief announcement of the Automotive Repair Podcast Network.
    2. Episode Introduction & Sponsors (00:00:10) Host Brian Walker introduces the episode, guest Dave Kusa, and thanks sponsors Shop Boss and App Fueled.
    3. Guest Introduction & ASCCA Overview (00:01:01) Dave Kusa introduces himself, his shop, and his role as ASCCA president and Government Affairs Committee chair.
    4. ASCCA’s Role in Regulatory Issues (00:02:18) Discussion of ASCCA’s involvement with the BAR advisory group and regulatory processes.
    5. Background on New BAR Advertising Rules (00:03:41) Explanation of how the new BAR advertising rules, especially phone number requirements, came to ASCCA’s attention.
    6. Origin of Mobile Auto Repair Regulations (00:04:36) Details on how mobile repair regulations led to broader advertising requirements for all shops.
    7. Tracking Numbers & Industry Response (00:06:23) Concerns about tracking numbers, ASCCA’s advocacy, and BAR’s clarification on acceptable phone number practices.
    8. Current Compliance Recommendations (00:08:06) Advice on displaying registered phone numbers and ARD license on websites and digital marketing.
    9. Unresolved Issues & Awaiting Written Guidance (00:09:00) Pending clarity on Google My Business, Facebook, and the need for written BAR guidance.
    10. Best Practices & Consumer Protection (00:09:49) Benefits of displaying ARD numbers for legitimacy and consumer verification.
    11. Sponsor Messages (00:10:11) Promotional messages for Shop Boss and App Fueled.
    12. BAR’s Enforcement Approach & Dynamic Number Insertion (00:12:03) Discussion of BAR’s grace...
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    24 mins
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