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Authority Hacker Podcast – AI & Automation for Small biz & Marketers

Authority Hacker Podcast – AI & Automation for Small biz & Marketers

By: Gael Breton & Mark Webster - Full Stack Online Marketers
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About this listen

The Authority Hacker Podcast has been a trusted resource in online business since 2016—voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries.


Originally focused on SEO, affiliate marketing, and online growth, our insights have helped 15,000+ business owners successfully scale through our training programs.


But the game is changing. AI and automation are redefining how businesses grow, scale, and stay competitive.


Now, we’re focused on helping small business owners and marketers navigate and use AI & automation to work smarter, not harder.


🎙️ New episodes every 2 weeks featuring:


• AI tools & automations that make your business more efficient


• Real-world strategies you can implement today—no fluff, just results


• Behind-the-scenes insights from successful entrepreneurs


• Candid discussions from hosts Gael Breton & Mark Webster, who have worked with Fortune 500 companies, built and sold multiple businesses, and generated millions in revenue


If you want to cut busywork, automate what matters, and stay ahead in a world driven by AI, subscribe now and learn how to run a smarter, more efficient business—without drowning in tech overwhelm.


▶️ Watch the video podcast on YouTube:


https://www.youtube.com/@AuthorityHackerPodcast/


🎥 Best moments on:


👉 Instagram - https://www.instagram.com/authorityhackerpodcast


👉 TikTok - https://www.tiktok.com/@authorityhackerpodcast


👉 YouTube Shorts - https://www.youtube.com/@AuthorityHackerPodcast/shorts


📩 Open to sponsorship offers.


✉️ Contact us: mark@authorityhacker.com

© 2025 Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Is Google's new Image Model OVERHYPED ? (Test Results)
    Aug 29 2025

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    Is Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool?

    AI influencers are calling it "insane" and "the best thing since sliced bread."

    But after 24 hours of brutal testing, we discovered the unfiltered truth.

    In this episode, we go beyond the hype. including:

    👉 The LM Arena results: Why it jumped 180 points above previous models (15% improvement)
    👉 The YouTube thumbnail test: How it handles complex image combinations and edits
    👉 The critical flaws: Why it loses context after 3-4 generations and creates fake "transparent" backgrounds
    👉 The hidden gems: Two new Google tools (PicShop and Co-Drawing) that actually work
    👉 Real-world tests: Facebook ads, infographics, text editing, and photo restoration
    👉 The safety trap: Why it refuses to edit photos with children (even when it's you)
    👉 Head-to-head comparison: How it stacks up against ChatGPT and Grok for the same tasks
    👉 The $0.04 question: Is it worth switching from your current AI image workflow?

    CHAPTERS
    00:00:00 - Is Gemini 2.5 Flash Revolutionary or Overhyped?
    00:00:59 - What is Gemini 2.5 Flash Image?
    00:03:24 - LM Arena Benchmark Results
    00:04:30 - YouTube Thumbnail Combination Test
    00:07:00 - Facebook Ad Creation with Manta Mask
    00:08:18 - Safety Issues with Children in Images
    00:09:23 - Creating Brand Avatars
    00:10:25 - Transparent Background Problems
    00:12:44 - Using AI for Design Variations
    00:14:40 - Mr. Beast Thumbnail Challenge
    00:16:10 - Real Estate Infographic Test
    00:18:02 - Text Editing Capabilities
    00:20:01 - Airbnb Photo Editing (Ladder Removal)
    00:22:32 - Van Gogh Style Transfer
    00:23:27 - Glasses Removal Test vs Grok
    00:25:07 - Google's New Tools: PicShop & Co-Drawing
    00:28:03 - Why This Matters More Than GPT-5
    00:30:26 - Perplexity Copyright Lawsuits
    00:33:14 - AI Agents vs Automation Reality Check
    00:39:10 - N8N and Make.com Pricing Changes
    00:43:19 - Current AI Model Selection & Stack

    Show More Show Less
    50 mins
  • GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests
    Aug 9 2025

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    What if the world's most powerful AI model was also the most deceptive?

    The GPT-5 hype is exploding, with reports of it crushing every benchmark.

    But how does it perform on real-world business tasks?

    In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.

    We show you exactly what GPT-5 means for your business, including:

    👉 The results of 7 brutal tests designed for online business owners.
    👉 The critical flaw: How GPT-5 hallucinates and literally tried to deceive me.
    👉 The secret weapon: Why GPT-5 Mini might be the most important AI model for your business.
    👉 The ultimate showdown: How GPT-5 stacks up against Gemini 2.5 Pro and Claude Opus.
    👉 A full breakdown of the new, cheaper API that could change everything for developers.

    Stop reading sponsored posts and benchmark lists. Watch now to get the complete, unfiltered guide to what GPT-5 really means for your business.

    CHAPTERS
    00:00:00 - My Brutally Honest GPT-5 Review
    00:02:42 - Benchmarks: Is GPT-5 Really the Smartest?
    00:03:46 - The Hallucination Test: GPT-5 Lied To Me
    00:07:52 - The REAL Game-Changer: GPT-5 vs GPT-5 Mini API
    00:10:01 - Test 1: High-Stakes Email Writing
    00:13:42 - Test 2: Ad Analysis
    00:16:05 - Test 3: One shot vibe coding
    00:19:23 - Test 4: Product Launch Plan
    00:21:33 - Test 5: LinkedIn Post
    00:24:18 - Test 6: Needle in haystack
    00:25:59 - Final Verdict & The "Sleeper" Model

    Show More Show Less
    27 mins
  • How to Rank on ChatGPT (With Steve Toth)
    Jul 30 2025

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    Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?

    Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?

    In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic.

    The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn:

    👉 The Truth About AI Traffic: Is the traffic from chatbots a tiny trickle or a high-converting firehose? We look at the real data.

    👉 Why AI Gets Your Business Wrong: We share our own shocking experience of how ChatGPT described our business using two-year-old information and what you can do about it.

    👉 Mastering "Generative Engine Optimization" (GEO): Steve reveals practical, actionable tips to influence what AI models like ChatGPT, Gemini, and Perplexity say about your brand.

    👉 Beyond Keywords - Winning "Deal-Breaker" Questions: Learn why optimizing for specific, high-intent customer questions within LLMs is more powerful than traditional keyword ranking.

    👉 On-Page & Off-Page GEO: Discover how to structure your website content for optimal AI retrieval and how to correct misinformation about your brand on external sites like Reddit.

    👉 The "Truth Alignment Framework": Steve unveils his agency's process for auditing and correcting how AI represents a brand online, ensuring your key features and selling points are accurately reflected.

    👉 Prompt Injection & Future-Proofing: We explore some cutting-edge (and slightly controversial) techniques to feed information directly to AI models and discuss where this is all heading.

    Stop letting AI misrepresent your business. Learn how to take control of your brand's narrative in the new age of search and turn AI chatbots into a powerful channel for high-intent customers.

    CHAPTERS
    00:00:00 - Intro: Is AI Traffic Overhyped?
    00:02:49 - What is Generative Engine Optimization (GEO)?
    00:04:05 - How AI Search Works: "Fan-Out" vs. "Agentic" Queries
    00:06:17 - Is GEO Just a New Name for SEO?
    00:08:29 - The Risk of Bloating Your Site for AI
    00:11:14 - Do LLMs Trust Your Website's Information?
    00:12:55 - Tracking Your Brand's Presence in LLMs
    00:18:05 - Are AI Recommendations Driving High-Intent Sales?
    00:23:08 - Will Higher Conversions Offset Lower Traffic?
    00:30:03 - The Step-by-Step GEO Process
    00:34:22 - How to Structure Content for AI Retrieval
    00:41:31 - Correcting Misinformation & Off-Page GEO

    Show More Show Less
    1 hr and 4 mins
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