🎙️ Want to see your book on bookstore shelves or sell more at live events? Angela has some advice!

In this episode of The Author Next Door, Angela Haas and Cassie Newell break down the nuts and bolts of selling books in person, with a special focus on indie bookstores and live events.

Angela shares insider tips from her years in retail, including:

• How to approach indie bookstores with confidence (and professionalism)
• The difference between wholesale vs. consignment—and what works best
• Why merchandising and presentation matter as much as the book itself
• Pricing strategies that set you up for success 💵
• How to make the most of book conventions and author fairs
• Red flags when researching events—so you don’t waste time or money

This episode is packed with practical, real-world advice to help indie authors thrive outside the digital marketplace and build lasting relationships with booksellers and readers.

👇 Have you tried selling your book in person? Share your best (or funniest!) experience with us!

🔔 Subscribe for more! ➡ https://www.youtube.com/@TheAuthorNextDoor
🎙️For More About The Author Nextdoor ➡ https://theauthornextdoor.com/

🗺️ Other places to find us and connect:

ANGELA HAAS
Choose your own adventure
🚀💕 https://ahaaswrites.com/

CASSIE NEWELL
Romance 🩷 https://ckdarling.com/
Young Adult 🧚 https://authorcmnewell.com/
Writing Coach 📚 https://www.sassywritingcoach.com/

ℹ️ Keywords 🔑: author business, indie bookstores, book marketing, selling books, merchandising, wholesale, consignment, book conventions, author events, creative marketing

🎙️What happens when you blend creative freedom with smart business strategy?
In this episode of The Author Next Door, Cassie Newell and Angela Haas talk with Sacha Black—author, entrepreneur, and writing mentor—about how she’s grown a thriving author business while staying true to the stories she loves to tell.

We explore:

• Sacha’s shift from nonfiction to fiction—and what she learned along the way
• Balancing reader expectations with your own creative instincts
• How to build a loyal reader community that feels like family
• Branding basics every author should know (and actually use)
• Creating accessible content that invites readers in
• The role of e-commerce, merchandise, and direct sales in an author business
• Why community engagement isn’t just nice—it’s necessary
• Defining yourself as an author entrepreneur and owning that identity

If you’ve ever wondered how to grow your reach without losing your creative spark, this conversation is packed with both practical strategies and inspiring mindset shifts.

👇 How do you balance creativity with business in your author career?

🔔 Subscribe for more! ➡ https://www.youtube.com/@TheAuthorNextDoor

Find more about Sacha Black (aka Ruby Roe) Here:

✍️ Sacha Black: https://sachablack.co.uk/

💜 Ruby Roe: https://www.rubyroe.co.uk/

🎙️To Find More About The Author Next Door➡ https://theauthornextdoor.com/

🗺️ Other places to find us and connect:

ANGELA HAAS

Choose your own adventure

🚀💕 https://ahaaswrites.com/

CASSIE NEWELL

Romance 🩷 https://ckdarling.com/

Young Adult 🧚 https://authorcmnewell.com/

Writing Coach 📚 https://www.sassywritingcoach.com/

ℹ️

Keywords 🔑: author growth, writing journey, reader engagement, branding, marketing, e-commerce, merchandise, community, author entrepreneur, creative writing

#TheAuthorNextDoor #WritingPodcast #IndieAuthorTips

🎙️ Want to grow your author career without burning out? It starts with mindset, community, and a plan. In this episode of The Author Next Door, Angela Haas and Cassie Newell sit down with Bryan Cohen—author, coach, and host of The Sell More Books Show—to talk about what it really takes to build a thriving author business.

We explore:

· Why mindset is the foundation of long-term author success

· How to build a supportive network that fuels your growth

· Common book marketing pitfalls—and how to avoid them

· Brian’s journey from indie author to respected writing coach

· Why patience and persistence beat quick wins every time

· The role of routine in boosting both creativity and productivity

Whether you’re launching your first book or scaling your backlist, this episode offers practical advice, encouragement, and a reminder that you don’t have to figure it all out alone.

👇 What’s one new strategy you’ve tried to grow your author business this year?

🔔 Subscribe for more! ➡ https://www.youtube.com/@TheAuthorNextDoor

Find more about Bryan Cohen Here:

👉 https://learn.bestpageforward.net/

📚 https://www.sellmorebooksshow.com/

🎙️To Find More About The Author NextDoor➡ https://theauthornextdoor.com/

🗺️ Other places to find us and connect:

ANGELA HAAS

Choose your own adventure

🚀💕 https://ahaaswrites.com/

CASSIE NEWELL

Romance 🩷 https://ckdarling.com/

Young Adult 🧚 https://authorcmnewell.com/

Writing Coach 📚 https://www.sassywritingcoach.com/

ℹ️

Keywords 🔑: author growth, mindset, community, writing routine, marketing strategies, Bryan Cohen, BestPage Forward, ad school, coaching, patience

#authorpodcast #bookpublishing #yournextbook #mindsettips #bryancohen #indieauthors