The Art of the CMA with Kim Parmon
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The Art of the CMA with Kim Parmon
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About this listen
In this episode of Open House, we sit down with Portland top listing agent Kim Parmon to explore the art and strategy behind a Comparative Market Analysis. Kim walks through how she approaches pricing a home, from identifying the right buyer to touring competing properties and gathering insights from other agents.
Learn why pricing is more than just a number, how to create a clear strategy for sellers, and why curiosity and collaboration are essential in today's market. Whether you are a homeowner or a fellow agent, this episode is packed with practical insights and real-world experience.
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