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The Art of Sales with Art Sobczak

The Art of Sales with Art Sobczak

By: Art Sobczak cold calling and sales trainer
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Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.Art Sobczak, All Rights Reserved Economics Marketing Marketing & Sales
Episodes
  • 325 GUEST: Lee Salz: Why Discovery Calls Must Die (And What to Do Instead)
    Dec 1 2025

    Too many salespeople celebrate getting the meeting… and then blow it with a stiff, self-serving "discovery call" that prospects secretly dread. In this episode, Art sits down with sales differentiation strategist and bestselling author Lee Salz to rethink that critical first conversation—and turn it into a client-centric consultation that buyers actually value.

    Lee shares how to deliver meaningful value in the first meeting, why "discovery" language and agendas instantly signal "this is about me, not you," and how to use stories and emotion (not just logic) to move prospects from mere inconvenience to true problem—and action.

    You'll also hear how top trial lawyers and doctors structure questions, build emotional engagement, and guide people to their own conclusions… and how to steal those approaches for your sales calls.

    In this episode, you'll learn:

    • Why traditional discovery meetings "must die"

    • How to position the first meeting as a consultation buyers want to attend

    • The difference between an inconvenience and a real problem—and how to uncover it

    • How to ask emotive questions that create an "I feel that" response

    • Ways to show "empathetic expertise" so prospects walk away thinking, "This person really gets me."

    Grab Lee's new book, The First Meeting Differentiator, and the free first-chapter + bonuses at http://FirstMeetingBook.com.

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    38 mins
  • 324 Why Most Salespeople Hear But Don't Listen—and the 2-Second Fix
    Nov 24 2025

    Think you're a good listener? Try this: Can you remember the exact words your last prospect used to describe their biggest problem? If not, you weren't listening—you were waiting to talk. In this episode, Art reveals the Two P's framework (Purpose and Pause) that will transform how you show up on sales calls. Learn the 2-second technique that gets prospects to reveal what they really mean, not just what they're supposed to say.

    Resource mentioned: Art's coaching and training app: http://Studio.com/Art

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    12 mins
  • 323 The Real Reason Sales Training Doesn't Work (And What Does)
    Nov 18 2025

    You know what to do. So why aren't you doing it?

    In this episode Art reveals why sales success isn't about knowing more—it's about BECOMING more. And why most sales training fails to create actual transformation.

    You'll discover:

    • Why you revert to "permission begging" even when you know better
    • The difference between conditioning and intention (and why conditioning always wins)
    • Why webinars, books, and workshops don't create lasting change
    • What musicians and athletes understand about mastery that most salespeople miss
    • How to practice until you can't get it wrong

    Plus: Art is breaking every rule of internet marketing with today's launch announcement. No countdown timer. No discounts. No bonus stacks. Just daily coaching that actually works.

    If you've ever ended a week thinking "I know what I should have done... so why didn't I?"—this episode is for you.

    Resources mentioned:

    • Smart Calling Prospecting and Sales App: http://Studio.com/Art
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    12 mins
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