In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.

Key Takeaways:

• 2:27 - The Creative Process in Marketing

• 5:19 - Guiding Businesses in Marketing

• 9:52 - The Importance of Trust in Marketing

• 16:21 - Understanding Copywriting

• 22:08 - Effective Copywriting Strategies

• 35:24 - Core Principles of Good Copy

More from Katie:

• To learn more about Murphy Marketing visit: https://murphy.marketing

• To connect with Katie on LinkedIn: https://www.linkedin.com/in/katielantukh/

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com
  

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