Dietrich Mateschitz founded redbull at the age of 41 years old. At the time of his passing 35 years later, he was worth over $27 billion and 90% of the world’s population could recognize RedBull’s branding.

He is one of the most effective marketers and enigmatic founders of our time and RedBull is one of the most powerful, wide spread, and successful brands in history.

What started as an Idea that came to Mateschitz from a Japanese newspaper while he was a marketing executive selling deodorants, has taken the world by storm. In this episode of Becoming Sovereign we will study the man behind RedBull and how he has given billions of people “wings”

I read a biography of United States General George Patton titled “Patton: The Man Behind The Legend.”

As with every episode, I read the entire book, highlighted everything that struck me as important, and then went through it two more times to refine and annotate the most important lessons from General Patton’s life before sitting down and discussing them with you.

General Patton served in World War 1 and World War 2 and is one of the greatest military leaders to ever live. His life is one of immense inspiration, doubt, fear, courage and bravery, challenges, and an unrelenting desire and resolution to fulfill his destiny.

You and I can learn a lot from his story and this episode we will do just that.

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Nate is a United States Marine veteran, entrepreneur, rancher, and father.

In this conversation, we discuss why Nate is grateful for the time he spent homeless, the importance and power of training for something specific, how becoming a father has changed his life, why men need wilderness and more.