What if your art business could grow through joy instead of hustle?

In this episode of The Art Coaching Club, host Hayley Price White sits down with Jen Carmiel, watercolor artist, illustrator, and founder of The Small Joys Club — a monthly art-and-letter membership inspiring people to find beauty in the little things.

Jen shares how she built a thriving, sustainable art business through watercolor painting, local art markets, and YouTube — all while working part-time. You’ll hear how she turned her creative ideas into consistent income, earned artist grants, and built a growing online community around authenticity and connection.

We cover:

• How Jen grew The Small Joys Club from one subscriber to hundreds

• Turning art markets into long-term collectors

• Getting artist grants and local funding opportunities

• Monetizing YouTube as an artist (and loving it!)

• Why being a part-time artist can actually help your creativity thrive

• The mindset shifts needed to build a joyful, sustainable business

If you’ve ever wondered how to grow your art career your way — this episode is full of inspiration and practical ideas you can start using today.

Listen now on The Art Coaching Club and get inspired to build your version of success.

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What happens when you take your art business seriously on social media?

In this episode of The Art Coaching Club, Hayley sits down with Maddie Grace Maierhofer— a Savannah-based artist whose joyful, colorful paintings and daily social media presence have transformed her creative career. In just one year, she skyrocketed from 40K to over 160K Instagram followers, grew consistent monthly sales, and even landed a dream collaboration with SMEG USA.

They dive into:

• How posting one reel a day changed Maddie’s business

• Tips for balancing growth, commissions, and creative energy

• What to do when shows don’t go as planned

• Navigating clients, boundaries, and burnout

• Why consistency matters more than perfection

• Building brand collaborations as an artist

If you’ve been wondering how to grow your art business online or find your rhythm on social media, this conversation is full of honest, practical inspiration straight from someone who’s done it.

Listen now and learn how to turn your creative momentum into real results.

Follow along @maddiegraceart

Also - listen to our last episode (episode 126)

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What if staying part-time was the secret to building a more joyful and sustainable art business?

In this episode, Hayley sits down with Justine Palkowski, artist and founder of Second Shore, to talk about creating authentic coastal-inspired artwork while balancing a full-time career, motherhood, and entrepreneurship.

Justine shares her journey from marketer to artist, how she overcame imposter syndrome, and why she believes you don’t have to go full-time to take your art seriously. Together, they explore:

• Building a brand rooted in authenticity

• Marketing as a part-time artist

• Finding your audience (and ignoring the noise)

• Balancing art, business, and family with intention

• Turning your creative passion into a sustainable business

If you’ve ever wondered how to balance creativity with the rest of life — this conversation will remind you that success doesn’t have to fit one mold.

Sponsored by The Next Chapter Travel — a woman-owned travel company designing luxury small-group experiences for women ready to explore the world. Their 2026 trips are open for early interest! Learn more at thenextchaptertravel.com.

#ArtBusiness #CreativeEntrepreneur #WomenInArt #ArtCoachingClub #CoastalArt #ArtistMarketing #PartTimeArtist #ArtPodcast

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