Why do collectors hesitate to buy art — even when they love your work?

In this solo episode of The Art Coaching Club podcast, I’m breaking down why collectors don’t buy art, using real conversations I hear again and again from artists inside The Club and in one-on-one coaching.

If you’ve ever thought:

• “People love my work, but they’re not buying”

• “Maybe my prices are too high”

• “Maybe my art just isn’t good enough”

This episode is for you.

We’ll dig into the art sales psychology behind collector hesitation and talk through what actually stops collectors from buying art — and why it’s usually not about talent, trends, or Instagram reach.

In this episode, we cover:

• Why collectors don’t buy when they’re unsure (not uninterested)

• The biggest misunderstanding artists have about how collectors decide what to buy

• Why price often feels unclear, not wrong

• Why cheap art doesn’t sell the way artists think it will

• How context, confidence, and clarity help collectors move forward

• What artists misinterpret when collectors go quiet

• How to guide collectors without pressure or awkwardness

Buying art is a luxury decision, not a rational transaction — and understanding that changes everything about how you sell, follow up, and build long-term collector relationships.

This episode is especially helpful if you want to:

• Attract art collectors, not just followers

• Understand why interest doesn’t always turn into sales

• Sell art with more confidence and professionalism

• Build a sustainable art career without slashing prices or chasing trends

These are the exact conversations we go deeper into inside The Club, where artists learn how to sell their work with clarity, confidence, and integrity — without guessing or burning out.

Subscribe for more solo episodes on pricing, collectors, artist business strategy, and building a career that actually lasts.

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Taxes are one of the most confusing parts of being a working artist, especially when you’re self-employed, selling through galleries, or juggling multiple income streams.

In this episode, I’m joined by Hannah, a working artist and the founder of Sunlight Tax, to break down the tax basics every artist needs to understand, in clear, plain language.

We cover:

• What a Schedule C is and how artists are taxed when self-employed

• How self-employment tax actually works (and why it’s higher than you expect)

• 1099s explained, including galleries, Stripe, PayPal, and Etsy

• Why you still need to report income even if you don’t receive a 1099

• Simple ways to stay organized without rigid bookkeeping systems

• When an LLC makes sense for artists and when it doesn’t

• The easiest first step to take if taxes feel overwhelming right now

This is a practical, grounded conversation designed to help artists feel clearer, more confident, and better prepared without turning finances into a second full-time job.

Resources mentioned in this episode:
Sunlight Tax: https://www.sunlighttax.com/
1099s for creatives: https://www.sunlighttax.com/1099

If you’re an artist building a sustainable career and want to understand the business side without losing your creativity, this episode is for you.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I’m joined by artist Carrie Pittman, whose work is known for its movement, texture, and emotional depth — and whose career is a powerful example of what it looks like to build longevity as an artist.

Carrie began her professional life in sales and finance, and painting originally entered her world as a creative outlet during a difficult personal season. What started as healing slowly evolved into a full-time art career that’s now spanned more than a decade, built through commissions, designer relationships, collaborations, and a deep belief in her own work.

In this conversation, we talk about:

• Developing an artistic voice without formal training

• Making the leap away from a secure career into full-time art

• Confidence, comparison, and learning to ask for opportunities

• Why no one is coming to “discover” you — and why that’s actually empowering

• Building a sustainable business through commissions, collaborations, and consistency

• Navigating social media without letting metrics dictate your worth or direction

• Balancing hustle, rest, and long-term creative energy

Carrie is honest, grounded, and refreshingly practical about what it really takes to show up for your work year after year — creatively and financially.

This episode is especially meaningful for artists who are serious about longevity, navigating self-doubt, or trying to reconcile creativity with real-life responsibilities.

• Follow Carrie on Instagram:
https://www.instagram.com/carriepittmanart

• Explore Carrie’s work:
https://www.carriepittman.com

• Apply to The Art Coaching Club (applications are currently open):
https://www.theartcoachingclub.com/about-1

• Learn more about The Art Coaching Club:
https://www.theartcoachingclub.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.