Discover why analyst relations is more than PR; it’s a strategic superpower. Bloomberg's Alyssa Gilmore shares how analyst insights shape products, influence executives, and build trust that lasts a lifetime.

What’s the real difference between media relations and analyst relations, and why does it matter for your business strategy? In this episode, Elena Georgieva sits down with Alyssa Gilmore, Global Head of Communications for Bloomberg’s financial products, to explore the hidden power of analyst relations.

With over 30 years in financial technology marketing and communications, Alyssa shares how analyst insights can shape product strategy, influence executive decision-making, and strengthen long-term trust with stakeholders. She explains why analyst relations is not just about visibility, but about building relationships that last a lifetime.

💡 Key themes you’ll hear in this episode:

• The difference between analyst relations and traditional PR
• How analyst feedback informs product and go-to-market strategies
• Training teams to engage analysts vs. journalists
• The role of AI in reshaping analyst relations
• Practical advice for startups and scale-ups on when to engage analysts
• Why analyst relations is a strategic superpower inside organisations
  
  Whether you’re a communications professional, a startup founder, or simply curious about how industry analysts shape markets, this conversation will give you fresh insights into the value of analyst relations today.