Welcome back to the After Work Entrepreneur Podcast, where corporate professionals learn to transform their side hustles into full-time freedom and fulfillment. I’m your host, Cathy E. Smith—Cathy with a C—and in today’s episode, we’re diving deep into the real reason people buy: emotion. Ever made a purchase you “just had to have”? That’s your emotions running the show! Today, we’ll explore how tapping into your clients’ deepest needs and desires—not just listing features—can make you a more effective, authentic seller. Plus, I’ll share practical tips to help you connect emotionally with your audience, use storytelling that sells transformation, and make sales feel less like selling and more like serving. If you’re ready to understand the true power of emotions in the buying process and take your entrepreneurial journey to the next level, this episode is for you.

Welcome to another episode of My AWEsome Podcast with your host, Cathy E. Smith! In this thought-provoking episode inspired by a message from Dr. Tony Evans, Cathy dives into the world of business branding, pricing, and positioning by using the perfect analogy of pop-up shops versus fine dining experiences. Have you ever thought about what kind of vibe your business gives off before your customers even see your prices? Cathy shares her own experiences walking through Washington D.C., comparing the energetic hustle of pop-up shops to the polished luxury of fine dining, and explains how crucial it is for your pricing to match the experience you deliver. Tune in as she breaks down how perceived value, intentionality, and consistency can make or break your brand, and offers practical reflection points to help you elevate your business — no matter your model. If you’re ready to turn your five-to-nine hustle into your future nine-to-five with clarity and confidence, don’t miss this episode!

In this inspiring episode, your host Cathy E. Smith dives into how you can prepare for your next chapter after a major life transition—whether that's graduating, switching careers, experiencing job loss, or entering retirement. Cathy shares practical, faith-aligned strategies to help you reframe your current moment as a divine opportunity, clarify your core strengths, and explore exciting paths like entrepreneurship, consulting, or discovering a new passion. She also lays out actionable steps for personal growth: from taking skills assessments and enrolling in online courses, to building a powerful personal brand and growing your network. Tune in for a motivating roadmap—and a helpful checklist—to step confidently into your next phase with clarity, purpose, and a community to support your journey!