Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!

Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

Check out the ads referred to here: https://bit.ly/topads2022

You can follow Karthik Srinivasan on social media

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HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

Check out the ads here:

• Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
• Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
• Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
• Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
• Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
• Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

Vim ad campaign featuring Virender Sehwag:

• https://www.youtube.com/watch?v=CAAl3J0yKyw
• https://www.youtube.com/watch?v=AwY0IjoSNRk
• https://www.youtube.com/watch?v=h03H-e0rpCM

Vim’s December 2021 ad campaign:

• https://www.youtube.com/watch?v=6b8f3XQZZXc

P&G Ariel’s Share The Load campaign:

• https://www.youtube.com/watch?v=AIr5btESyNA
• https://www.youtube.com/watch?v=wJukf4ifuKs
• https://www.youtube.com/watch?v=8QDlv8kfwIM
• https://www.youtube.com/watch?v=DA64FF7MR58

Lloyd Unisex washing machine ad:

• https://www.youtube.com/watch?v=vOX0XrxYqpc

Henkel’s Pril Tamarind ad:

• https://www.youtube.com/watch?v=yGU34cOjQRg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

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A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here:
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/)

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

See omnystudio.com/listener for privacy information.