Episodes

  • Defining Your ICP

    Defining Your ICP
    Jul 1 2025

    This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world.
    In this episode, they dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.
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    32 mins
  • Navigating Tough Times

    Navigating Tough Times
    Jun 10 2025

    This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world.
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    40 mins
  • How to run effective presales meetings

    How to run effective presales meetings
    May 20 2025

    This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world.
    In this episode, we’re talking about something that sits at the heart of every successful project: how to run effective presales meetings.
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    26 mins